Analysis of the South African Mobile Banking Market

Growth and Partnership Opportunities in the Mobile Banking Market


South Africa has an established financial services system that is comparable to various first world countries. However, the income disparity of the individuals in the country prevents a large portion of the South African population to access financial products and services and become part of the formal economy. The biggest barrier to entry for individuals is the high cost of banking in South Africa. Mobile devices and information, communication, and technology (ICT) are perceived as some of the main enablers that have the ability to change this status in the country. ICT is, therefore, a critical enabler in extending financial services to the ‘unbanked’ population of South Africa.

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Table of Contents

Executive SummaryExecutive SummaryExecutive Summary—Market Engineering MeasurementsExecutive Summary—Market Engineering Measurements (continued)Executive Summary—CEO’s PerspectiveMarket OverviewMarket Overview—DefinitionsMarket Overview—Definitions (continued)Market Overview—Definitions (continued)Market Overview—Definitions (continued)Market Overview—Definitions (continued)Market Overview—Key Questions This Study Will AnswerMarket Overview—IntroductionMarket Overview—Introduction (continued)Market Overview—Product Scope and SegmentationMarket Overview—Mobile BankingMarket Overview—Mobile Banking Platforms Market Overview—Banking ChannelsSouth African Market EnvironmentEconomic OutlookPopulation OutlookMobile BankingBank DepositsBanked vs. UnbankedBanking Industry OutlookBanking Industry OutlookBanking Industry Outlook (continued)Banking Industry Outlook (continued)Banking Industry Outlook (continued)Banking RegulationThe Financial Sector Charter Mobile Telecommunications EnvironmentMobile Telecommunications Environment (continued)Mobile Telecommunications Environment (continued)Functional Progress of Mobile BankingFunctional Progress ExplainedFunctional Progress Explained (continued)Technology Progress of Mobile BankingTechnology Progress ExplainedTechnology Progress Explained (continued)Technology Progress Explained (continued)External Challenges: Drivers and Restraints—Total Mobile Banking MarketDrivers and RestraintsDrivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Restraints Explained Restraints Explained (continued)Restraints Explained (continued)Restraints Explained (continued)Forecast and Trends—Total Mobile Banking MarketForecast AssumptionsForecast Assumptions (continued)Total Mobile Banking Market—Subscriber ForecastTotal Mobile Banking Market—Revenue Forecast Total Mobile Banking Market DiscussionCompetitive Analysis— Total South African Mobile Banking MarketSouth African Banking Industry Dynamics OverviewExpanding to Growing African MarketsSouth African Banks—Expanding to AfricaSouth African Banks—Expanding to Africa DiscussionABSA Bank LimitedThe Standard Bank of South Africa LimitedFirstRand Bank LimitedNedbank LimitedWizzitFlash Mobile Cash by Take it EeziRecent Developments and Partnerships—Telecommunication and Financial ServicesSouth Africa—PartnershipsPartnerships—Nedbank and VodacomPartnerships—Standard Bank and SparPartnerships—Standard Bank and MTNPartnerships—FNB (eWallet) and PEPOpportunities Offered by Mobile BankingOpportunities—Online SecurityOpportunities—Generation Y and PersonalisationOpportunities—Data AnalyticsOpportunities—Social Media as delivery channelOpportunities—Partnerships with Retail OutletsOpportunities—Group Savings/StokvelOpportunities—Crowd Sourced FundingThe Last WordThe Last Word—PredictionsLegal DisclaimerAppendixMarket Engineering MethodologyMarket Engineering MeasurementsMarket Engineering Measurements (continued)Additional Sources of Information on Mobile BankingPartial List of Companies Analysed




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