Analysis of Top 30 Features of Mass Market and Luxury OEMs in North America, 2016–2025

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Government mandates on safety and emission regulations are driving auto Original Equipment Manufacturers (OEMs) to offer advanced technology features in cars. Advancement in the field of Artificial Intelligence (AI), in-vehicle connectivity, and electric vehicle technology has enabled OEMs and suppliers to continuously innovate and provide new features to customers. The goal for auto OEMs is to build safe and comfortable cars. This can be achieved by autonomous cars that can interact with other cars, offering an extremely safe travelling experience. In the process of doing so, partnerships between auto OEMs, suppliers and technology companies are expected to increase. These partnerships are expected to open up ideas for new business models that offer data-based services to customers. A majority of the top 30 features identified in this study are currently available across very few models, owing to the high technology cost; however, they have a great potential to penetrate across multiple models and hence, are worthy of investing into. Therefore, automotive OEMs and suppliers must watch out for potential opportunities to invest in the top technologies to gain a competitive edge.

Research Aim:
The aim of this research is to identify the top 30 features in automobiles in both luxury and mass-market segments in North America and predict their penetration rates in 2025.

Research Scope:
•     Classifying the top 30 features identified in this research under 6 technology clusters: Powertrain, Chassis, Safety, Comfort, Connected Car, and Electric Vehicle Technologies
•     Providing penetration rates of top 30 features for mass-market and luxury vehicle segments covering 22 automotive brands for 2016 and 2025 predictions
•     Highlighting the feature-spread across brands and segments
•     Understanding various stakeholder strategies in 2016 and 2025
•     Looking into driving forces such as government regulations and customer preference driving each technology cluster
•     Highlighting stakeholders’ current (2016) and future (2025) investment activities toward building technological competency across the 6 clusters
•     Indicating the relative growth rate across the top 30 features identified

Key Questions this Study Will Answer:
1.     What are the top 30 automotive features across mass-market and luxury segments in North America and what will be their respective penetration rates in 2016 and 2025?
2.     How are the identified top 30 features spread across different segments within mass-market and luxury segments?
3.     What are the relative adoption rates of the top 30 features in mass-market and luxury segments in 2016 and 2025?
4.     What is the relative technology maturity rate of the top 30 features and what are the various stakeholder strategies for 2025?
5.     What are various growth opportunities and strategic imperatives that Frost & Sullivan has identified for auto OEMs and suppliers?

Table of Contents

1. Executive Summary
Executive Summary—Key Findings
Executive Summary—Top 30 Features Identified Across 6 Clusters
Powertrain
Chassis
Safety
Comfort
Connected Car
Electric
Executive Summary—Overall Penetration Rates in North America
Executive Summary—Top 30 Features Adoption Rate
Executive Summary—2016 Segment-wise Analysis
Executive Summary—Luxury OEMs’ Top Feature Offerings
Executive Summary—Mass-market OEMs Top Feature Offerings
Executive Summary—Top 30 Technology Maturity, 2016
Executive Summary—Future Outlook
2. Research Scope and Methodology
Research Scope
Research Aims and Objectives
Research Background
Research Methodology
3. Definitions and Segmentation
Vehicle Segmentation
Definition of Terms Used
Fundamental Assumptions and Considerations for this Research
4. An Introduction to Technology Clusters
Powertrain and Chassis Cluster
Safety and Comfort Cluster
Connected Car and Electric Vehicle Cluster
5. Analysis of the Top 30 Features
Quadrant Analysis of the Top 30 Features
Cluster 1—Powertrain Features
Technology
Current Technology Users
Expected Future Technology Adoption Trend
Technology Drivers
Cluster 2—Chassis Features
Technology
Current Technology Users
Expected Future Technology Adoption Trend
Technology Drivers
Cluster 3—Safety Features: Lighting (Part 1)
Technology
Current Technology Users
Expected Future Technology Adoption Trend
Technology Drivers
Cluster 3—Safety Features: Autonomous Assist (Part 2)
Technology
Current Technology Users
Expected Future Technology Adoption Trend
Technology Drivers
Cluster 3—Safety Features: Preventive Action (Part 3)
Technology
Current Technology Users
Expected Future Technology Adoption Trend
Technology Drivers
Cluster 4—Comfort and Convenience Features
Technology
Current Technology Users
Expected Future Technology Adoption Trend
Technology Drivers
Cluster 5—Connected Car Features: Human Machine Interface (Part 1)
Technology
Current Technology Users
Expected Future Technology Adoption Trend
Technology Drivers
Cluster 5—Connected Car Features: Connectivity (Part 2)
Technology
Current Technology Users
Expected Future Technology Adoption Trend
Technology Drivers
Cluster 5—Connected Car Features: Telematics (Part 3)
Technology
Current Technology Users
Expected Future Technology Adoption Trend
Technology Drivers
Cluster 6—Electric Vehicle (EV) Technologies
Technology
Current Technology Users
Expected Future Technology Adoption Trend
Technology Drivers
6. Growth Opportunities and Companies to Action
Growth Opportunities in North America
Strategic Imperatives for Success and Growth
7. Key Conclusions and Future Outlook
Select OEM and Supplier Activities
Recommendation for Mass Market Brand Feature Choices, 2025
Recommendation for Luxury Brand Feature Choices, 2025
Research Takeaways
The Last Word—3 Big Predictions
8. Appendix
Acronyms
Legal Disclaimer
9. The Frost & Sullivan Story


List of Figures & Charts

1. Top 30 Features: Top Features Identified Across 6 Clusters, North America, 2016–2025
2. Top 30 Features: Overall Penetration Rates, North America, 2016–2025
3. Top 30 Features: Adoption Rate by Mass Market and Luxury Segment, North America, 2016 and 2025
4. Top 30 Features: Segment-wise Analysis, North America, 2016
5. Top 30 Features: Luxury Brands Offering, North America, 2016
6. Top 30 Features: Mass Market Brands Offerings, North America, 2016
7. Top 30 Features: Future Outlook, North America, 2016 and 2025
8. Top 30 Features: Vehicle Segmentation, North America, 2016
9. Top 30 Features: Cluster 1—Powertrain Features, North America, 2016 and 2025
10. Top 30 Features: Cluster 2—Chassis Features, North America, 2016 and 2025
11. Top 30 Features: Cluster 3—Safety Features: Lighting (Part 1), North America, 2016 and 2025
12. Top 30 Features: Cluster 3—Safety Features: Autonomous Assist (Part 2), North America, 2016 and 2025
13. Top 30 Features: Cluster 3—Safety Features: Preventive Action (Part 3), North America, 2016 and 2025
14. Top 30 Features: Cluster 4—Comfort and Convenience Features, North America, 2016 and 2025
15. Top 30 Features: Cluster 5—Connected Car Features: Human Machine Interface (Part 1), North America, 2016 and 2025
16. Top 30 Features: Cluster 5—Connected Car Features: Connectivity (Part 2), North America, 2016 and 2025
17. Top 30 Features: Cluster 5—Connected Car Features: Telematics (Part 3), North America, 2016 and 2025
18. Top 30 Features: Cluster 6—EV Technologies, North America, 2016 and 2025
19. Top 30 Features: Select OEM and Supplier Activities, North America, 2016–2017
20. Top 30 Features: Conclusions from Mass Market Brands, North America, 2025
21. Top 30 Features: Conclusions from Luxury Brands, North America, 2025


1. Top 30 Features: Key Findings, North America, 2016–2025
2. Top 30 Features: Technology Maturity Levels, North America, 2016
3. Top 30 Features: Powertrain and Chassis Cluster, North America, 2016–2025
4. Top 30 Features: Safety and Comfort Cluster, North America, 2016–2025
5. Top 30 Features: Connected Car and Electric Vehicle Cluster, North America, 2016–2025
6. Top 30 Features: Quadrant Analysis of the Top 30 Features, North America, 2016 and 2025
7. Top 30 Features: Growth Opportunity, North America, 2016–2025
8. Top 30 Features: Strategic Imperatives for Success and Growth, North America, 2016–2025
9. Top 30 Features: Research Takeaways, North America, 2016–2025



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