Analysis of Top 30 Features of Mass Market and Luxury OEMs in North America, 2016–2025

Driver-centric Technologies Growing at 15%, Creating Opportunities for OEMs and Tier I Suppliers Alike

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Government mandates on safety and emission regulations are driving auto Original Equipment Manufacturers (OEMs) to offer advanced technology features in cars. Advancement in the field of Artificial Intelligence (AI), in-vehicle connectivity, and electric vehicle technology has enabled OEMs and suppliers to continuously innovate and provide new features to customers. The goal for auto OEMs is to build safe and comfortable cars. This can be achieved by autonomous cars that can interact with other cars, offering an extremely safe travelling experience. In the process of doing so, partnerships between auto OEMs, suppliers and technology companies are expected to increase. These partnerships are expected to open up

Table of Contents

Executive Summary Executive Summary—Key FindingsExecutive Summary—Top 30 Features Identified Across 6 ClustersExecutive Summary—Overall Penetration Rates in North AmericaExecutive Summary—Top 30 Features Adoption RateExecutive Summary—2016 Segment-wise Analysis Executive Summary—Luxury OEMs’ Top Feature Offerings Executive Summary—Mass-market OEMs Top Feature Offerings Executive Summary—Top 30 Technology Maturity, 2016 Executive Summary—Future Outlook Research Scope and MethodologyResearch Scope Research Aims and ObjectivesKey Questions this Study will Answer Research Background Research Methodology Definitions and SegmentationVehicle SegmentationDefinition of Terms Used Definition of Terms Used (continued) Fundamental Assumptions and Considerations for this ResearchAn Introduction to Technology ClustersPowertrain and Chassis ClusterSafety and Comfort ClusterConnected Car and Electric Vehicle ClusterAnalysis of the Top 30 FeaturesQuadrant Analysis of the Top 30 FeaturesCluster 1—Powertrain FeaturesCluster 2—Chassis FeaturesCluster 3—Safety Features: Lighting (Part 1)Cluster 3—Safety Features: Autonomous Assist (Part 2)Cluster 3—Safety Features: Preventive Action (Part 3)Cluster 4—Comfort and Convenience FeaturesCluster 5—Connected Car Features: Human Machine Interface (Part 1)Cluster 5—Connected Car Features: Connectivity (Part 2)Cluster 5—Connected Car Features: Telematics (Part 3)Cluster 6—Electric Vehicle (EV) Technologies Growth Opportunities and Companies to ActionGrowth Opportunities in North America Strategic Imperatives for Success and Growth Key Conclusions and Future OutlookSelect OEM and Supplier Activities Recommendation for Mass Market Brand Feature Choices, 2025 Recommendation for Luxury Brand Feature Choices, 2025 Research Takeaways The Last Word—3 Big PredictionsAppendixAcronyms Legal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy

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