Analyzing Customers' Social Voices

Analyzing Customers' Social Voices

Companies are Turning to Social Media Analytics to Gain Customer Insights

RELEASE DATE
18-Nov-2013
REGION
North America
Deliverable Type
Market Research
Research Code: 9857-00-41-00-00
SKU: IT00147-NA-MR_01141
AvailableYesPDF Download
$1,500.00
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SKU
IT00147-NA-MR_01141
$1,500.00
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Description

Social media contains information and insights that help companies identify issues, threats, trends, sales opportunities, and influential buyers. It provides knowledge about customers, partners, competitors, and employees, and it helps deepen customer and staff relationships. Social media analytics has emerged as a powerful tool to measure social-site traffic, but more importantly to obtain meaningful, actionable, and timely insights.

Table of Contents

Social media contains information and insights that help companies identify issues, threats, trends, sales opportunities, and influential buyers. It provides knowledge about customers, partners, competitors, and employees, and it helps deepen customer and staff relationships. Social media analytics has emerged as a powerful tool to measure social-site traffic, but more importantly to obtain meaningful, actionable, and timely insights.
More Information
Deliverable Type Market Research
No Index Yes
Podcast No
Author Brendan Read
Industries Information Technology
WIP Number 9857-00-41-00-00
Is Prebook No