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Apple’s HEVC Adoption to Drive Hikes in Encoding Costs Requiring Cloud Hardware Acceleration

Apple’s HEVC Adoption to Drive Hikes in Encoding Costs Requiring Cloud Hardware Acceleration

In a Fragmented Market, Content Owners Must Decide if They Need to Support Three Codecs (H.264, H.265, and VP9) Going Forward

RELEASE DATE
25-Oct-2017
REGION
North America
Deliverable Type
Market Research
Research Code: 9849-00-72-00-00
SKU: EM00275-NA-MR_20976
AvailableYesPDF Download
$1,500.00
In stock
SKU
EM00275-NA-MR_20976

Apple’s HEVC Adoption to Drive Hikes in Encoding Costs Requiring Cloud Hardware Acceleration
Published on: 25-Oct-2017 | SKU: EM00275-NA-MR_20976

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For the last 10 years, H.264/AVC has been the dominant video codec used for streaming but with Apple adopting H.265/HEVC in iOS 11 and Google heavily supporting VP9 in Android, a change is on the horizon. Next year the Alliance for Open Media will release their AV1 codec which will again improve video compression efficiency even further. The end result is that the codec market is about to get very fragmented. As a result of these developments in the codec market, content owners, broadcasters, and OTT providers are starting to see a massive increase in encoding costs.

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For the last 10 years, H.264/AVC has been the dominant video codec used for streaming but with Apple adopting H.265/HEVC in iOS 11 and Google heavily supporting VP9 in Android, a change is on the horizon. Next year the Alliance for Open Media will release their AV1 codec which will again improve video compression efficiency even further. The end result is that the codec market is about to get very fragmented. As a result of these developments in the codec market, content owners, broadcasters, and OTT providers are starting to see a massive increase in encoding costs.
More Information
Deliverable Type Market Research
No Index No
Podcast No
Author Dan Rayburn
Industries Entertainment and Media
WIP Number 9849-00-72-00-00
Is Prebook No