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Impact of AI in the Digital and Broadcast Media Industry
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Impact of ‘Digitization’ in the media space is likely to put over half a trillion USD at stake, as per industry estimates. The digital paradigm in the media industry is expected to restructure the entire business model. In the digital age, user experience has moved away from being content driven to ‘on-demand’ delivery, offered in a device of consumer choice. Emphasis in the coming years is likely to be placed at the intersection of content, technology, and user experience. A number of emerging technologies are disrupting existing business models within the media industry and are offering new opportunities, which traditional enterprises are only beginning to acknowledge.Artificial Intelligence (AI) is being increasingly used to transform the way media houses create content and present them to viewers. AI, by virtue of its data driven intelligence and self-learning abilities, can be used to automate repetitive skill-based jobs. Additionally, AI can power the development of superior prediction engines that offer cutting-edge analytics and business intelligence to media enterprises globally. Key innovation areas powered by AI include:a. Media archiving and searchb. Targeted advertising and marketingc. Personalized content managementIn brief, this research service covers the following points:Artificial Intelligence – Technology Review and AnalysisAI in the Media Industry – An OverviewRegional Adoption Trends and Companies to WatchBest Practices: R&D, Government Initiatives and Funding TrendsHow AI is Transforming User Experience in the Media Industry?Future Outlook and Recommendations
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