Description

The global air travel market dynamics are evolving. Whether it is low cost carriers or full service carriers , the distinction between them is becoming more and more blurred. Today they both run the race from the same start line. Whether it is business travel or personal travel, each airline is trying to serve its customers with the right product. Surprisingly all passengers are seated side by side on the same flight each targeted with a different pricing methodology. Sometimes airlines are either leaving too much money on the table or are pricing their services too high and flying with low load factors. In such a dynamic air travel market it is important to understand the travel & tourism dynamics of the region.