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Highly Competitive Market with No One Path for Growth
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The mobile telecoms market in Asia-Pacific consisted of 4.04 billion subscribers in 2017, and is expected to grow to reach 4.58 billion by 2021, with the CAGR (2017–2021) estimated at 3.1%. Across Asia-Pacific, increasing competition is placing further pressure on revenues and margins. YoY revenue growth and CAGR growth are at an all-time low, at 1.7% and 2.3%, respectively.MNOs are facing highly competitive markets, with no one path for future growth. MNOs have been experiencing declining revenues in voice and messaging services, while data revenue has been witnessing strong growth due to the proliferation of OTT applications. Increasingly competitive markets mean that MNOs will need to look for new revenue streams from innovative new service offerings and optimize their cost structures.MNOs in the Asia-Pacific region are finding success, offering choices through customized solutions. Focusing on digital services, the ‘mobile first’ culture, technology as a differentiator, and customer experience is also helping. On the cost side, improving operational efficiency is a common theme. Indeed, the opportunity that digitalization of the ecosystem presents could offer MNOs new revenue opportunities; however, MNOs will need to form the necessary partnerships and customize as much as possible.Digital services have been slow in supplementing MNO revenue. While mobiles will be at the center of market transformation, MNOs need to appreciate that it will take time for the solutions to be developed, the necessary partnerships to be forged, and workable business models to crystalize. It would be prudent to be selective in the areas to develop. With the upcoming 5G technology set to strongly impact the market, careful business strategies and a focus beyond tactical approaches will be critical.Key trends emerging across Asia-Pacific include MNOs leveraging on platforms, such as IoT and eCommerce, providing B2B ICT services, and offering more customized digital services. Big Data analytics services will increasingly be used by MNOs to improve the efficiency of operations through a proactive problem-solving approach, and mobile biometrics is expected to gain prominence, to become a key enabler in developing countries by 2020.
This study is based on primary interviews of MNOs, in combination with extensive secondary research. It covers Asia-Pacific trends and details updates within developed and developing countries. Countries covered include South Korea, Japan, China, Hong Kong, Taiwan, Australia, New Zealand, Singapore, Malaysia, Indonesia, Thailand, the Philippines, Vietnam, Cambodia, India, Bangladesh, Pakistan, Myanmar, Nepal, and Sri Lanka. The study’s time frame is 2014–2021, of which the forecast period is from 2018 to 2021.
Companies mentioned in this study include, but are not limited to, China Unicom, Celcom, Maxis, Digi, U Mobile, YTL Communications, Telekom Malaysia, TIME dotCom, Starhub, Singtel, Reliance Jio, Bharti Airtel, NTT DoCoMo, SK Telecom, Verizon, Nuance, Idemia, Qualcomm, iflix, Spuul, Alibaba, and Tencent. Companies interviewed include, but are not limited to, Telstra, Singtel, M1, HKT/CSL, Globe, True, U Mobile, XL, Celcom, NTT DoCoMo, and Tata Communications.
Key Issues Addressed
Author: Mei Lee Quah
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