Augmented Reality 2013: The Future Now

Augmented Reality 2013: The Future Now

 

RELEASE DATE
22-Mar-2013
REGION
North America
Research Code: 9941-00-12-00-00
SKU: IT00172-NA-SF_01166
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Description

AR is very real, is now starting to deliver devices to the market, and is beginning to impact the consumption of mobile services. In the following sections, the basic concept of AR is reviewed, the consumer’s reaction to such technology is disclosed, and the current state of the market explored. This report will be of significant interest to network operators, mobile device and personal computing technology vendors and others wishing to understand this evolving market.

Table of Contents

Executive Summary

Introduction

AR: What it is and what it isn't

Do Consumers Want AR?

Heads-up Displays: Coming to a Head near You

Augmented Reality: Likely First Applications

Network Operators: Not Really Ready

AR Driving a New OSS Architecture

Consumers Next

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Related Research
AR is very real, is now starting to deliver devices to the market, and is beginning to impact the consumption of mobile services. In the following sections, the basic concept of AR is reviewed, the consumers reaction to such technology is disclosed, and the current state of the market explored. This report will be of significant interest to network operators, mobile device and personal computing technology vendors and others wishing to understand this evolving market.
More Information
No Index Yes
Podcast No
Author Michael Jude
Industries Information Technology
WIP Number 9941-00-12-00-00
Is Prebook No