Augmented Reality 2013: The Future Now

 

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AR is very real, is now starting to deliver devices to the market, and is beginning to impact the consumption of mobile services. In the following sections, the basic concept of AR is reviewed, the consumer’s reaction to such technology is disclosed, and the current state of the market explored. This report will be of significant interest to network operators, mobile device and personal computing technology vendors and others wishing to understand this evolving market.

Table of Contents

Augmented Reality 2013: The Future NowCH 3-1Executive SummaryIntroductionAR: What it is and what it isn'tDo Consumers Want AR?Heads-up Displays: Coming to a Head near YouAugmented Reality: Likely First ApplicationsNetwork Operators: Not Really ReadyAR Driving a New OSS ArchitectureConsumers NextStratecast - The Last WordAbout Stratecast




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