Augmented Reality in Cars in North America and the European Union

Overall AR-enabled Head-up Displays to Gain 10.4% Market Share by 2025

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In an attempt to increase driver safety, OEMs are trying to integrate ADAS content and warnings into head-up displays (HUDs).This market insight focuses on various technologies within the HUD market for passenger cars in the United States and European Union. The study describes market segmentation and penetration of each technology, namely windshield HUD, combiner HUD, and augmented reality HUD and illustrates a few case studies. Further, market forecasts cover 2015–2021, using a base year of 2014. A glimpse of the future outlook for HUD technologies and 3 big predictions are provided.

Table of Contents

Executive SummaryKey FindingsTimeline SnapshotTechnology SnapshotMarket TrendsAugmented RealityHUD PenetrationSupplier Benchmarking OEM AnalysisOEM Analysis (continued)Research Scope, Objectives, Background, and MethodologyResearch Scope and Objectives Geographic Definitions and Research TimelineResearch Aim and ObjectivesKey Questions This Study Will AnswerResearch BackgroundResearch MethodologyHUD Market AnalysisTypes of HUDWindshield HUD SegmentationChallenging and Influencing Factors Display TechnologiesBacklighting SnapshotOEM BenchmarkingSupplier Market ShareCost ComparisonValue Chain AnalysisTotal HUD Market PenetrationOverall PenetrationOverall Penetration (continued)Overall Penetration (continued)HUD Technologies and PenetrationWindshield HUDWindshield HUD Penetration in North AmericaWindshield HUD Penetration in European UnionCombiner HUDCombiner HUD Penetration in North AmericaCombiner HUD Penetration in European UnionAugmented Reality HUDAugmented Reality HUD PenetrationHUD Case StudiesNavdyRange RoverToyotaBMW HUD Future OutlookFuture Outlook Key ConclusionsConclusionsThe Last Word—3 Big PredictionsLegal DisclaimerAppendixTable of Abbreviations and Acronyms Used

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