Australia & New Zealand (ANZ) Network-based Advanced Malware Analysis (NAMA) Solutions Market, Forecast to 2021

Evolving Threats and the Need to Build Cyber Resiliency Driving the Market

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The ANZ NAMA market registered a growth rate of 62.1% on a YoY basis in 2016, as enterprises in the region were keen to adopt the NAMA solution as a way to counter the rising threat of advanced malware, many of which were able to bypass traditional and legacy solutions. The increased provisioning of cloud-based NAMA services by vendors was another key growth contributor; in particular, the large number of SMBs in the ANZ region were attracted by the agility and affordability offered by such services. The 2016 ANZ NAMA market can be characterized by the strong uptake of cloud-based NAMA services among ANZ enterprises, which enabled it to overtake the on-premise solutions segment and become the leading market seg

Research Scope

Market trends are analyzed for the study period 2015 to 2021, with the base year being 2016. NAMA solution is the key focus area in this study. The vertical segmentation in this study includes the government, banking, financial services and insurance (BFSI), service provider, manufacturing, education, and other sectors including pharmaceuticals, retail, logistics, oil & gas, energy, mining, agriculture, IT/ITES, e-Gaming, e-Commerce, and BPOs. Companies mentioned in the ANZ NAMA market's competitive landscape include FireEye, Trend Micro, Zscaler, Cisco, Palo Alto Networks, Check Point Software Tech, Proofpoint, McAfee, Symantec, Lastline, AhnLab and other smaller vendors. Countries included in this study are Australia and New Zealand.

Research Highlights

In addition to market growth analysis, the study highlights the key factors driving the ANZ NAMA market. Key drivers are as follows: constant evolution of APT, targeted, and advanced malware attacks drive the need for advanced malware analysis solutions to gain greater visibility into threats; the increasing need for proactive defense solutions drives organizations to invest in holistic security strategies to build up cyber resilient systems; concerns over financial and reputation losses and liabilities continue to drive the adoption of advanced malware analysis solutions; growing concerns over threats to key infrastructure and strong requirements for cyber resiliency are driving government organizations, utilities, and service providers to invest in NAMA solutions.

Key Issues Addressed

  • Is the NAMA solution market growing? How long will it continue to grow, and at what rate?
  • Are the existing competitors structured correctly to meet customer needs?
  • Who are the major solution vendors in different regions and what is their market share?
  • What will be the market trends in terms of NAMA solution adoption?
  • What are the vertical and horizontal market trends?
  • What are the growth opportunities and call to action for the supply chain?


Table of Contents

1. Market Overview
Market Overview—Market Definition of Commonly Used Terms
Market Definition—Taxonomy of a NAMA Solution
Market Definition—Understanding Threats and Solutions
Market Definition—Deployment Model (On-premises Solutions)
Market Definition—Deployment Model (Cloud-based Solutions)
Market Overview—Research Objectives
Market Overview—Research Methodology
Market Segmentation
Market Overview—Customer Segmentation
Market Geographical Coverage
2. Forecasts and Trends
Key Findings
Market Engineering Measurements
Revenue Forecast
Percent Revenue Forecast by Segment
Revenue Forecast by Segment
Percent Revenue Forecast by Country
3. Market Share and Competitive Analysis
Competitive Analysis
Competitive Environment
4. Growth Opportunities and Call to Action
Transformation in NAMA Industry Ecosystem—2017
Growth Opportunity 1—Compliance with Security Guidelines
Growth Opportunity 2—Network Re-architecture
Growth Opportunity 3—Development of Ransomware Defense Framework
Growth Opportunity 4—Compromise Assessment Services
Growth Opportunity 5—Microsoft Office 365 integration
5 Major Growth Opportunities
Strategic Imperatives for Success and Growth
5. Competitive Analysis—Vendor Profiling
Availability and Completeness of NAMA Solution Offerings
Country/Region Code Legend
FireEye—Market Share Analysis by Country
Trend Micro—Market Share Analysis by Country
Trend Micro—Overview
Zscaler—Market Share Analysis by Country
Palo Alto Networks—Market Share Analysis by Country
Palo Alto Networks—Overview
Check Point Software Technologies—Market Share Analysis by Country
Check Point Software Technologies—Overview
Proofpoint—Market Share Analysis by Country
Forcepoint—Market Share Analysis by Country
6. Competitive Analysis—Other Emerging NAMA Solution Vendors
Emerging NAMA Vendors—Fortinet
Emerging NAMA Vendors—SonicWall
7. The Last Word
The Last Word—Analyst Summary
The Last Word—3 Big Predictions
Legal Disclaimer
8. Appendix
Market Engineering Methodology
List of Exhibits

List of Figures & Charts

1. NAMA Solutions Market: Market Engineering Measurements, ANZ, 2016
2. NAMA Solutions Market: Revenue Forecast by Segment, ANZ, 2015–2021
3. NAMA Solutions Market: Competitive Structure, ANZ, 2016
4. Total NAMA Solutions Market: Availability and Completeness of NAMA Solution Offerings, Asia-Pacific, 2016

1. NAMA Solutions Market: Research Methodology, ANZ, 2016
2. NAMA Solutions Market: Technology Segmentation, ANZ, 2016
3. NAMA Solutions Market: Customer Segmentation, ANZ, 2016
4. NAMA Solutions Market: Regional Coverage, ANZ, 2016
5. NAMA Solutions Market: Revenue Forecast, ANZ, 2015–2021
6. NAMA Solutions Market: Percent Revenue Forecast by Segment, ANZ, 2015–2021
7. NAMA Solutions Market: Percent Revenue Forecast by Country, ANZ, 2016 and 2021
8. NAMA Solutions Market: Percent of Revenue, ANZ, 2016
9. Total NAMA Solutions Market: Regional Market Share by Country, Asia-Pacific, 2016
10. Total NAMA Solutions Market: Regional Market Share by Country, Asia-Pacific, 2016
11. Total NAMA Solutions Market: Regional Market Share by Country, Asia-Pacific, 2016
12. Total NAMA Solutions Market: Regional Market Share by Country, Asia-Pacific, 2016
13. Total NAMA Solutions Market: Regional Market Share by Country, Asia-Pacific, 2016
14. Total NAMA Solutions Market: Regional Market Share by Country, Asia-Pacific, 2016
15. Total NAMA Solutions Market: Regional Market Share by Country, Asia-Pacific, 2016

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