Australian Digital Tech Disruptors 2017

Creating and Transforming Industries Through Digital Means

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This study explores and analyses 18 technologically innovative companies founded or headquartered in Australia for their technological disruption for the year 2017. These companies operate in a range of industries such as automotive car sharing, fintech, business intelligence and analytics, logistics, customer experience testing, and project management. They share key commonalities of serving as innovative, digital disruptors in their respective markets—changing traditional business models and finding new means through which to generate and deliver value to end users.

Companies need to be able to generate continuous value for their customers through on-going research and development (R&D) and innovation. Differentiation is key for retaining a competitive advantage in the market, as the threat from competitors within digital industries remains significant, with typically lower barriers of entry than brick-and-mortar enterprises. There have been unique innovations in capabilities such as Big Data analytics, allowing companies to gain detailed insights into customer behaviours and operational effectiveness, paving way for large-scale market disruption.

For Australian start-ups, international expansion and branding are essential to strengthen their reputation for differentiation and gaining a distinct first-mover advantage. Successful business models in Australia should be scaled across overseas markets to minimise the risk of emerging competitor digital platforms securing early market share. Innovative technology applications and industrial capabilities such as Big Data analytics, cloud technology, Internet of Things (IoT), and Artificial Intelligence (AI) are likely to be important in a start-up’s long-term strategy as main or peripheral features.

Technology disruptors should continually monitor regulatory changes that could emerge at short notice, limiting some of the operations and capabilities of the organisations that are involved. Regulations can potentially impact functions such as customer data sales or exchanges, autonomous vehicles, peer-to-peer (P2P) lending, and mobile payments. Companies operating in these industries should be highly aware of market-specific regulations and develop contingency plans to prepare for changes to ensure stability or rise in growth.

Companies have been analysed in terms of profile, notable achievements, strategic partnerships, acquisitions, new product or service differentiation, funding, and expansion. A strength-weakness-opportunity-threat (SWOT) analysis for each company gives an idea of the most relevant growth factors, in terms of both internal attributes and external forces that are likely to directly impact operation and competitiveness in the market.

A summary of key trends, business models, and company strategies serves to highlight the opportunities in the market, challenges that are expected, and the growth potential of the markets analysed.

In this report, 18 technologically innovative companies founded or headquartered in Australia will be explored and analysed for their technological disruption. These companies vary from industries ranging from automotive car sharing, fintech, business intelligence and analytics, logistics, customer experience testing and project management.

These companies share key commonalities of serving as innovative, digital disruptors of their respective industries, changing traditional business models and finding new means through which to generate and deliver value to end users.

Table of Contents

Australian Digital Tech Disruptors 2017IntroductionIntroductionCompany IndexCompany IndexCompany Index (continued)Market ScopeScopeAconexCompany ProfileAconex—Business StrategyAconex—SWOT AnalysisAconex—The Last WordAfterpayCompany ProfileAfterpay—Business StrategyAfterpay—SWOT AnalysisAfterpay—The Last WordAtlassianCompany ProfileAtlassian—Business StrategyAtlassian—SWOT AnalysisAtlassian—The Last WordCampaign Monitor Company ProfileCampaign Monitor—Business StrategyCampaign Monitor—SWOT AnalysisCampaign Monitor—The Last WordCatapultCompany ProfileCatapult Sports—Business StrategyCatapult Sports—SWOT AnalysisCatapult Sports—The Last WordCohda WirelessCompany ProfileCohda Wireless—Business StrategyCohda Wireless—SWOT AnalysisCohda Wireless—The Last WordCyara Company ProfileCyara—Business StrategyCyara—SWOT AnalysisCyara—The Last WordData Republic Company ProfileData Republic—Business StrategyData Republic—SWOT AnalysisData Republic—The Last WordGoGetCompany ProfileGoGet—Business StrategyGoGet—SWOT AnalysisGoGet—The Last WordIngogoCompany ProfileIngogo—Business StrategyIngogo—SWOT AnalysisIngogo—The Last WordNEXTDCCompany ProfileNEXTDC—Business StrategyNEXTDC—SWOT AnalysisNEXTDC—The Last WordProspaCompany ProfileProspa—Business StrategyProspa—SWOT AnalysisProspa—The Last WordSeeing Machines Company ProfileSeeing Machines—Business StrategySeeing Machines—SWOT AnalysisSeeing Machines—The Last WordShelfieCompany ProfileShelfie—Business StrategyShelfie—SWOT AnalysisShelfie—The Last WordSocietyOneCompany ProfileSocietyOne—Business StrategySocietyOne—SWOT AnalysisSocietyOne—The Last WordTyroCompany ProfileTyro Payments—Business StrategyTyro Payments—SWOT AnalysisTyro Payments—The Last WordWiseTech Global Company ProfileWiseTech Global—Business StrategyWiseTech Global—SWOT AnalysisWiseTech Global—The Last WordYellowfinCompany ProfileYellowfin—Business StrategyYellowfin—SWOT AnalysisYellowfin—The Last WordThe Last WordThe Last WordThe Last Word (continued)Growth OpportunitiesGrowth OpportunitiesStrategic Imperatives for Success and Growth Legal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy

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