Australian Precision Agriculture Market, Forecast to 2020

Farmer Interest Yet to Catch Up to Industry Enthusiasm

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This study looks at the fast-developing precision agriculture market in Australia. Sketching an overview, it looks at the overall size and growth rates of the market and discusses key drivers and restraints. The study provides insights into both global and domestic technology trends, throws light on market innovations, highlights applications across a range of activities, and predicts adoption trends of specific agricultural technologies in Australia. It also analyses the structure of the market and highlights some key and upcoming companies in the market.

Table of Contents

1. Executive Summary
Key Findings
2. Why Precision Agriculture?
Why Precision Agriculture?
Benefits of Precision Agriculture
Australian Precision Agriculture—Opportunities and Challenges
3. Sector Overview and Segment Definitions
Market Definitions
Defining the Precision Agriculture Market
4. Status of the Australian Agricultural Sector
Agriculture Sector Overview
Farm Costs
Farm Consolidation
Farm Productivity
Australian Farms—The Bigger, the Better
Income Variability
5. Precision Agriculture—Landscape Assessment
Society Must Produce More Food for an Increasing Population
Precision Agriculture—A Brief Snapshot
Current Focus Areas for the Development of Precision Agriculture
Technology Trends
6. Drivers and Restraints
Market Drivers
High labour costs
Farm consolidation
Innovative farmers
New generation of farmers
Market Restraints
Infrastructure shortage
Availability of PA knowledge and skill sets
Extensive and intensive farming
Capacity to afford PA solutions
Fragmented farming industry
7. Key Enabling Technologies
An Overview of Key Enabling Technologies
Segmentation of Precision Agriculture Enabling Technologies
Wireless Sensor Networks
Global Navigation Satellite System (GNSS)
Machine-to-Machine (M2M) Communication
Cloud Computing
Big Data
Predictive Analytics
Artificial Intelligence
Technology Architecture of Precision Agriculture
Technology Convergence Enabling Precision Agriculture
Factors Influencing Technology Convergence
8. Precision Agriculture Market—Revenue Forecast
Precision Agriculture Industry Structure
Precision Agriculture Solution Providers
Global Precision Agriculture Market—Revenue Forecast
Global Footprint
Australian Precision Agriculture Market—Revenue Forecast
Australian Precision Agriculture Market—Revenue Forecast Discussion
Revenue Breakdown by Product Category
Revenue Breakdown by PA Solutions
Revenue Breakdown by End-user Sectors
Adoption Trends and Growth Opportunities for Precision Agricultural Solutions in Australia
Precision Agriculture Technology Lifecycle Analysis
GNSS Solutions—Tractor Guidance
Variable Rate Application Technology
Variable Rate Technology—Smart Irrigation
Remote Sensing & Monitoring
Agriculture Drones and Robotics
Industry Initiatives
Competitors to Watch in the Australian Precision Agriculture Market
9. ICT in Precision Agriculture
The ICT Landscape in Precision Agriculture
Why Artificial Intelligence is Critical to Precision Agriculture
Data—The New Seeds of Agriculture
Perspective on Communications
PA Communication Options
Precision Agriculture Solution Data Flow
Challenges with the National Broadband Network (NBN)
10. Innovation Ecosystem
Innovation Ecosystem—Overview
Importing Precision Agriculture Solutions
Wireless Sensors—Industry Initiatives
Global Satellite Navigation Systems—Industry Initiatives
Cloud Computing—Industry Initiatives
Machine-to-Machine Communication—Industry Initiatives
Big Data and Predictive Analytics—Industry Initiatives
Robotics—Industry Initiatives
Drones—Industry Initiatives
Patent Trends of Technologies Enabling Precision Agriculture
Examples of Australian Precision Agricultural Research Initiatives
11. Predictions and Strategic Recommendations
Analyst Insights
Prediction—The Future of PA in Australia
The Future of Precision Agriculture
Farm Management is the First Innovation of PA
Data Layering is the Key to Value-added Data Analysis
Mutually Beneficial PA Business Model
Precision Agriculture Marketing Strategies
Should the Sharing Economy Come to the Farm?
Why the United States is Ahead of Australia
12. The Last Word
The Last Word
Legal Disclaimer
13. The Frost & Sullivan Story

List of Figures & Charts

1. Precision Agriculture Market: Technology Trends, Global, 2015–2020
2. Precision Agriculture Market: Key Market Drivers, Australia, 2016–2020
3. Precision Agriculture Market: Key Market Restraints, Australia, 2016–2020
4. Precision Agriculture Market: Wireless Sensor Networks Applications, Global, 2015
5. Precision Agriculture Market: Global Navigation Satellite System Applications, Global, 2015
6. Precision Agriculture Market: M2M Communication Applications, Global, 2015
7. Precision Agriculture Market: Cloud Computing Applications, Global, 2015
8. Precision Agriculture Market: Big Data Applications, Global, 2015
9. Precision Agriculture Market: Predictive Analytics Applications, Global, 2015
10. Precision Agriculture Market: Artificial Intelligence Applications, Global, 2015
11. Precision Agriculture Market: Robotics Applications, Global, 2015
12. Precision Agriculture Market: Drones Applications, Global, 2015
13. Precision Agriculture Market: Enabling Technologies, Global, 2015
14. Precision Agriculture Market: Adoption Trends and Growth Opportunities, Australia, 2015
15. Precision Agriculture Market: Industry Initiatives, Australia, 2016
16. Precision Agriculture Market: Wireless Sensor Developers, Global, 2016
17. Precision Agriculture Market: GNSS Developers, Global, 2016
18. Precision Agriculture Market: Cloud Computing Developers, Global, 2016
19. Precision Agriculture Market: M2M Developers, Global, 2016
20. Precision Agriculture Market: Analytics Developers, Global, 2016
21. Precision Agriculture Market: Robotics Developers, Global, 2016
22. Precision Agriculture Market: Drones Developers, Global, 2016
23. Precision Agriculture Market: Drones Developers, Global, 2016

1. Precision Agriculture Market: Value Of Agricultural Commodities Produced, Australia, 1 July 2014 to 30 June 2015
2. Precision Agriculture Market: Major Components of Farm Costs, Australia, 2014–2015
3. Precision Agriculture Market: Number of Agriculture Establishments, Australia, 2005–2014
4. Precision Agriculture Market: Gross Value of Farm Production vs Total Farm Area, Australia, 2005–2014
5. Precision Agriculture Market: Broadacre Farm—Performance by Size, Australia, 2011–2014
6. Precision Agriculture Market: Average Broadacre Farm Annual Net Income, Australia, 2000–2015
7. Precision Agriculture Market: Industry Structure, Australia, 2015
8. Precision Agriculture Market: Revenue Forecast, Global, 2015–2020
9. Precision Agriculture Market: Revenue Forecast, Australia, 2015–2020
10. Precision Agriculture Market: Revenue Breakdown by Product Categories, Australia, 2015
11. Precision Agriculture Market: Revenue Breakdown by Solutions, Australia, 2015
12. Precision Agriculture Market: Revenue Breakdown by End-user Sectors, Australia, 2015
13. Precision Agriculture Market: Technology Lifecycle Analysis, Australia, 2015
14. Smart Irrigation Market: Demand by End-user Sectors, Australia, 2015
15. Precision Agriculture Market: Number of Patents, Global, 2010?2015
16. Precision Agriculture Market: Enabling Technology-wise Patents, Global, 2010?2015

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