Beyond the Big Three: Cloud Service Providers that Should Be Part of Your Multi-Cloud Strategy

The cloud infrastructure market is highly consolidated, with the top three providers holding nearly 85% of the US market. The market leaders have earned their dominance, with scale, product quality, and continual innovation. They have also hampered competition in the market.

And yet, the market continues to support IaaS providers beyond the big 3. These companies have survived by exploiting gaps in the leaders’ offers, and focusing on specific customer needs. While few are interested in challenging AWS’s lead, neither do they consider themselves niche players. Instead, they believe the rapid growth of the cloud infrastructure market (30% CAGR through 2021, according to Frost & Sullivan research) and the evolution of customer needs leaves room for multiple companies to be successful.

Also in their favor is the rise of the “multi-cloud” environment. Businesses have little incentive to choose a single cloud service provider for their workloads; instead, they are likely to subscribe to multiple services from multiple vendors as a way to ensure that each workload is in the optimal cloud.

In this report, Stratecast looks at the evolving competitive cloud landscape, and profiles four cloud service providers whose products and business approaches are worthy of consideration as part of an enterprise’s multi-cloud environment.