Big Data & Analytics: Risk, Reward and Return on Investment


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This report puts the risks, rewards, and ROI questions about Big Data and analytics into a clearer perspective; first, by contrasting BDA solutions with the ill-fated 1990s enterprise software suites; then, by highlighting the experience of early BDA adopters; and, finally, by suggesting how organizations that are still on the BDA sidelines, and the vendors who are trying to attract them, can move forward with more reasonable expectations for their BDA investments. It should be useful to both buyers and sellers of BDA solutions, and to others with a general interest in this fascinating market.

Table of Contents

1. Introduction
2. BDA Is Not Your Father’s Enterprise Software Suite
3. Great Expectations, Middling Results
4. What’s Keeping Customers from Quantifying their ROI?
5. How Can BDA Solution Providers Help?
6. The Last Word

List of Figures & Charts

1. Expected Benefits from BDA Deployments
2. Quantified Returns on Investment in BDA Solutions
3. BDA Deployment Obstacles for Current Implementers

1. Big Data and analytic solutions are more powerful, more flexible and less expensive than 1990s era enterprise software suites
2. Big Data and Analytics Value Corollary

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