Big Data and Analytics in Customer Service, 2016

Analytics Emerges as Fastest Growing Segment of Customer Contact, Redefines Company Engagement with Customers

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The Big Data and Analytics market is diverse, with hundreds of solution providers in varying segments, but until recently the practical application of Big Data within customer contact was marginal at best. This is now changing as analytics is the fastest growing segment of customer contact, and the key driver in transforming the way companies engage with customers. This research highlights the potential for Big Data Analytics in the transformation of customer service.

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