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Big Data Analytics Central to Customer Acquisition and Retention Strategies in Retail
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Large volumes of unstructured and structured data from a variety of sources contain valuable insights about customer behavior, which has the ability to contribute to the growth of retail businesses. There is tremendous growth potential in European market, which is a mix of growing and nascent market. This report will introduce the big data opportunity in the retail industry in Europe, casting light on the opportunities for applications in this ever-expanding industry. It will provide an overview of the big data value chain, the competitive landscape, the trends driving the uptake of big data analytic among retailers, and the growth challenges in this market.
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