Big Data in Retail

Big Data Analytics Central to Customer Acquisition and Retention Strategies in Retail


Large volumes of unstructured and structured data from a variety of sources contain valuable insights about customer behavior, which has the ability to contribute to the growth of retail businesses. There is tremendous growth potential in European market, which is a mix of growing and nascent market. This report will introduce the big data opportunity in the retail industry in Europe, casting light on the opportunities for applications in this ever-expanding industry. It will provide an overview of the big data value chain, the competitive landscape, the trends driving the uptake of big data analytic among retailers, and the growth challenges in this market.
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Table of Contents

Executive SummaryKey FindingsMethodologyObjective, Scope, and MethodologyFundamentalsBusiness Intelligence—A Foundational DefinitionBig Data Analytics Going Beyond Business IntelligenceVolume, Variety, and Velocity─Marking The Transition To Big Data-Driven Business IntelligenceGeneric Approaches To Big Data ProjectsBig Data Analytics—Value ChainBig Data Analytics—Value ChainBig Data Analytics—Value Chain (continued)Big Data Analytics—Value Chain (continued)Big Data Analytics—Value Chain (continued)Big Data Analytics—Value Chain (continued)State of the European Market for Big Data in RetailOverview of the Competitive LandscapeOverview of the Competitive Landscape (continued)European Market for Analytics in RetailEuropean Market for Analytics in Retail (continued)European Market for Analytics in Retail (continued)A Russian PerspectiveA Russian Perspective (continued)A Russian Perspective (continued)Applying Big Data in RetailPotential Application Areas and Use Cases Across IndustriesPotential Use Cases and Application Areas for RetailPotential Use Cases and Application Areas for Retail-value Impact Potential─EstimatesPotential Use Cases and Application Areas for Retail-value Impact Potential─Estimates (continued)Trends & OpportunitiesKey Areas of ImplementationMainstream Analytics Solutions for RetailersFunction-specific Analytics Solutions for RetailersOnline Analytics Solutions for RetailersOffline Analytics Solutions for RetailersOffline Analytics Solutions for Retailers (continued)Offline Analytics Solutions for Retailers (continued)Retail Analytics Bears a Striking Resemblance to Online AnalyticsEmergence of Omni-channel RetailChallengesTechnological ChallengesRegulatory Challenges Regulatory Challenges (continued) Regulatory Challenges (continued) Organisational ChallengesOrganisational Challenges (continued)Organisational Challenges (continued)OutlookOutlook for the FutureLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue PropositionGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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