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How are African Companies Deriving Value from Big Data?
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Big Data solutions are emerging across Africa, driven by increased connectivity and Internet usage, the rapid proliferation of connected devices and the continued investment in Africa-specific innovations. However, the threat of data overload continues to challenge potential adoption as businesses are still struggling to pinpoint how best to monetise these solutions. Some of the key challenges include a lack of reliable data sources, concerns about data security and individual privacy and a lack of specific Big Data-related skills. This study presents the current status of Big Data solutions across Africa, illustrates the core value chain, identifies key participant groups, and highlights industry-specific case studies and trends.
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