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Growth Opportunities for Latin American Telcos with Big Data Bringing Benefits to Customer Service and Business Strategies
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Telcos need to pursue a range of digital opportunities to compensate the decline in the traditional service revenue. Combining insights across service and network performance aligned with telco business targets is the key factor for success.Telcos are starting to recognize that fully automated real-time analytics can accelerate, optimize, and potentially even replace some manual operations. These actions, however, will only be the start of the long journey of making data analysis a solid means for ongoing business enablement and optimization. As part of digital transformation, Big Data will become a revenue source for telcos, which are beginning to prepare to take advantage of the business opportunities that it offers. Data from users, services, networks, locations, and management sources could be monetized through product promotion, targeted advertisement, up-sales, quality of experience (QoE), and network optimization.In Latin America, the top priorities for the implementation of telcos include improving customer experience satisfaction due to deeper customer understanding, prediction of issues based on deeper and more accurate network analysis, and revenue creation based on identified sales opportunities.This study provide insights regarding Big Data developments among the main telcos in the Latin American region, identifying structure, usage (internal and external), and investments for the following years.
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