BMS - Strategy for Marketing IP VPN Solutions to Small Retailers

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Based on use and application trends in this market, IP solutions (public IPsec VPN and private MPLS) have, on paper, an upper hand in terms of best overall capability, operational simplicity, and, importantly, a lower total cost of ownership (TCO). Nevertheless, the actual state of small retailer networking is far from this point, both from the perspective of network solutions currently employed and the solutions being touted by the NSPs.

Table of Contents

BMS - Strategy for Marketing IP VPN Solutions to Small RetailersBMS -1-07Executive SummaryIntroduction: Is the Small Retailer Worth the Effort?State of Small Retailer NetworkingWhy Bother With an IP VPNThe Marketing Strategy—What is a Relationship Worth?Getting to the Right SelectionNetwork Technology ConsiderationsStratecast Partners - The Last WordAbout Stratecast Partners

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