Brands are Spending More on Mobile Advertising, but is it Working? Prove it--with Big Data

 

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Does mobile advertising work? The fate of an industry that currently generates billions of dollars in revenue depends on the answer to that question. This report provides some answers, and continues Stratecast’s analysis of an expanding area of the Big Data and analytics market: mobile, retail, and location analytics.

Table of Contents

Brands are Spending More on Mobile Advertising, but is it Working? Prove it--with Big DataBDA 2-07Executive SummaryIntroductionWhy Brands Are Turning to Mobile AdvertisingMobile Is the Fastest-Growing Type of AdvertisingMobile Advertising: Form and FunctionMobile Advertising is Growing . . . but Are Mobile Ads Driving Sales Growth?Does Mobile Advertising Work? Answering that Question with Big DataUsing Big Data to Deliver Big Results for BrandsDoes Mobile Advertising Work? Big Data Answers the QuestionStratecast - The Last WordAbout StratecastAbout Frost & Sullivan




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