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Brands are Spending More on Mobile Advertising, but is it Working? Prove it--with Big Data

 

  • Research Code : 9A37-00-13-00-00
  • SKU : IT00224-NA-SF_01220
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  • Release Date : 12-Jun-2014
  • Region : North America
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Does mobile advertising work? The fate of an industry that currently generates billions of dollars in revenue depends on the answer to that question. This report provides some answers, and continues Stratecasts analysis of an expanding area of the Big Data and analytics market: mobile, retail, and location analytics.

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