Brazilian Mobile Advertising Services Market

Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.5% until 2019

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The increasing penetration of smartphones and tablets in Brazil, as well as the increasing usage of social media and the Internet on those devices has opened opportunity for the adoption of mobile advertising services. The study analyses this market and provides insights gleaned from three case studies of important participants in the country. Focus areas of research include market definitions, market overview of the mobile advertising ecosystem, sizing information of revenue of the advertising SMS application-to-peer services market, market trends, and analysis. The base year is 2013.

Table of Contents

Brazilian Mobile Advertising Services MarketExecutive SummaryKey FindingsMarket OverviewResearch Objectives, Scope and MethodologyMarket DefinitionsMarket Definitions (continued)Mobile Advertising—ObjectivesBenefits of Operator-supported Mobile AdvertisingMarket Trends and AnalysisSmartphone Penetration Leverages Mobile Internet Services and the Data Services MarketHigh Internet and Mobile Penetration Drive Mobile Advertising Services in Latin AmericaOnline Use of Cell Phones and Tablets Increases, Creating Opportunities in Internet-based Mobile AdvertisingHigh Socially Engaged Latin American Users Also Create Opportunities for Social Network AdvertisingMobile Social Penetration Drives Mobile Advertisers’ Social Network Ad SpendingSMS Mobile Operators’ Revenues are Likely to Decrease in the Following YearsIncreasing Use of Application-to-Peer SMS by Brazilian Companies Opens Space for the SMS Advertising MarketSMS Advertising Market InsightsMost of Brazilian Users Relate to Companies through SMS and EmailBrazilian Market—Corporate SMS reminders regarding health surpass EmailsBrazilian Market—A Majority of Interviewees Find SMS Alerts and Reminders Helpful in Daily LifeBrazilian Mobile Advertising Services Market InsightsBrazilian Mobile Advertising Services Market Insights (continued)Success Business CasesServices Provided by the Main Companies in the Brazilian Mobile Advertising Services MarketMobile Advertising Services Market—Selected Solutions OverviewCompany Profile—ZenviaBusiness Case—Zenvia & CENTAUROCompany Profile—TelefónicaBusiness Case—Telefónica & Leroy MerlinCompany Profile—Internet Media Services (IMS)Business Case—IMS & WazeLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue PropositionGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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