Brazilian Mobile Advertising Services Market

Brazilian Mobile Advertising Services Market

Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.5% until 2019

RELEASE DATE
13-Jan-2015
REGION
Latin America
Research Code: 9ABE-00-14-00-00
SKU: TE00241-LA-MR_01351

$1,500.00

Special Price $1,125.00 save 25 %

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TE00241-LA-MR_01351

$1,500.00

$1,125.00 save 25 %

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Description

The increasing penetration of smartphones and tablets in Brazil, as well as the increasing usage of social media and the Internet on those devices has opened opportunity for the adoption of mobile advertising services. The study analyses this market and provides insights gleaned from three case studies of important participants in the country. Focus areas of research include market definitions, market overview of the mobile advertising ecosystem, sizing information of revenue of the advertising SMS application-to-peer services market, market trends, and analysis. The base year is 2013.

Table of Contents

Key Findings

Research Objectives, Scope and Methodology

Market Definitions

Market Definitions (continued)

Mobile Advertising—Objectives

Benefits of Operator-supported Mobile Advertising

Smartphone Penetration Leverages Mobile Internet Services and the Data Services Market

High Internet and Mobile Penetration Drive Mobile Advertising Services in Latin America

Online Use of Cell Phones and Tablets Increases, Creating Opportunities in Internet-based Mobile Advertising

High Socially Engaged Latin American Users Also Create Opportunities for Social Network Advertising

Mobile Social Penetration Drives Mobile Advertisers’ Social Network Ad Spending

SMS Mobile Operators’ Revenues are Likely to Decrease in the Following Years

Increasing Use of Application-to-Peer SMS by Brazilian Companies Opens Space for the SMS Advertising Market

SMS Advertising Market Insights

Most of Brazilian Users Relate to Companies through SMS and Email

Brazilian Market—Corporate SMS reminders regarding health surpass Emails

Brazilian Market—A Majority of Interviewees Find SMS Alerts and Reminders Helpful in Daily Life

Brazilian Mobile Advertising Services Market Insights

Brazilian Mobile Advertising Services Market Insights (continued)

Services Provided by the Main Companies in the Brazilian Mobile Advertising Services Market

Mobile Advertising Services Market—Selected Solutions Overview

Company Profile—Zenvia

Business Case—Zenvia & CENTAURO

Company Profile—Telefónica

Business Case—Telefónica & Leroy Merlin

Company Profile—Internet Media Services (IMS)

Business Case—IMS & Waze

Legal Disclaimer

The Frost & Sullivan Story

Value Proposition

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
The increasing penetration of smartphones and tablets in Brazil, as well as the increasing usage of social media and the Internet on those devices has opened opportunity for the adoption of mobile advertising services. The study analyses this market and provides insights gleaned from three case studies of important participants in the country. Focus areas of research include market definitions, market overview of the mobile advertising ecosystem, sizing information of revenue of the advertising SMS application-to-peer services market, market trends, and analysis. The base year is 2013.
More Information
No Index No
Podcast No
Author Maiara Munhoz
Industries Telecom
WIP Number 9ABE-00-14-00-00
Is Prebook No