In 2016 and 2017, the economic crisis and political instability severely affected our forecasts. Throughout 2018, the basic interest rate is expected to continue declining and forecasts of agribusiness crops have positive GDP expectations. Inflation and interest rates in decline will enable the return of foreign investments. As the payback period is long for Pay TV services, and considering that an installation requires different equipment, a technician on site, and infrastructure, DTH operators started becoming strict in their credit analysis for new additions. This means that millions of prospects were denied. Furthermore, operators faced disconnections from families cutting household spending due to the econ
This study provides market sizing information, in terms of subscribers, for the Pay TV services market in Brazil. The base year is 2017, with forecasts running through 2022. The market is further divided into technologies such as cable TV, direct-to-home (DTH), multichannel multipoint distribution service, and Internet protocol TV. It also includes an analytical breakdown by segment (residential and B2B), by resolution (SD and HD), payment method (prepaid, postpaid, and free-to-air), by bundles (1P, 2P, 3P and 4P), and VOD subscribers.
Geographic scope: Brazil
Stakeholder scope: Multiple-system operator (MSO), cable operators, local cable operator (LCO), and DTH operators
Key Issues Addressed
- What are the growth opportunities for Pay TV services in Brazil?
- What are the subscription growth opportunities for cable, IPTV, and DTH services respectively?
- What are the major drivers and restraints for the Pay TV market in Brazil?
- What are the estimated forecasts of subscribers for high-definition, prepaid, and VOD sectors?
- What are the estimated forecasts for standalone and bundled services for the telecommunications services market?
IPTV will have the biggest growth as DTH and cable TV lost a significant amount of subscribers in 2017 and will probably continue losing subscribers in 2018. Other drivers that will help the market to recover are HD resolution, which should be at 91.1% of subscribers in 2022; the prepaid method, which has a significant opportunity in low-income segments and as an alternative for summer/winter households; bundles—mainly 3P and 4P will have the greatest impact on the market; and VOD, which is already included in most offers but will be expanded. The growing demand for movies and television shows at a convenient time for the viewer, rather than during the scheduled broadcast time, is increasingly stimulating VOD services, especially with catch-up features, which are usually free. All major Brazilian Pay TV providers have been investing in developing their own VOD platforms to gain new premium subscribers and increase their average revenue per user (ARPU).