Choosing the Right Brand - How to Position Aftermarket Components to Maximize Your Growth in North America

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This study focuses on leading distributors to determine the percentage of national brands, private-label brands, and original equipment brands in brakes, lighting, and heating, ventilation, and air-conditioning components. It also looks at which type of customer prefers each brand type and presents sales forecasts by brand and customer segment.

Table of Contents

Choosing the Right Brand - How to Position Aftermarket Components to Maximize Your Growth in North America, Strategic Assessment of Leading Distributors and their Product Mix for Selected Components in the North American Automotive AftermarketNorth American Selected Components AftermarketTable of ContentsNorth American Selected Components Aftermarket




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