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A Mobility Service Provider With More Than 80% Share in Taxi e-hailing and Private Car Hailing in China
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From 2012 to 2017, DiDi received a total investment of $18.46 billion from different market participants. Approximately 80% of the investment was used for advanced technology and electric vehicle developments.China is the fundamental business base of DiDi, which contributed to 96.5% of the profit revenue in 2018. DiDi’s business is dominated by private car hailing and taxi e-hailing, achieving a joint market share of 77.5%, globally. Thus, designated driving, bus services, ride sharing, and online-to-offline (O2O) take-away services are contributing to a combined market share of 18.0%.The revenue generation of DiDi is from both business and end-user perspectives. Generators include commission bases (per service), monthly subscriptions, daily subscriptions, one-time subscriptions, and fixed charges, varying based on mobility solutions.Domestically, DiDi highly relies on hailing services. It developed D-Alliance with key automotive participants to integrate the mobility solutions in China. Globally, DiDi has enlarged its business coverage through regional collaborations. It cooperated with Lyft, Ola, Grab, Careem, Taxify, and SoftBank and acquired 99 to expand mobility services in the Americas, Europe, Asia, the Middle East, and North Africa regions.DiDi lost $585 million in just 6 months in 2018. High finance and operation costs are reducing the profit opportunities for DiDi. The company is likely to improve its profit generation from various mobility solution offerings in China.
The aim of this study is to provide a strategic overview of DiDi, with the intent of identifying and understanding the factors that contribute to the success of the organization.
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