Competitive Profiling of Automotive eRetailers in Americas Region, 2016

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Since the introduction of eCommerce, the automotive aftermarket has been undergoing a paradigm shift, considering the market dynamics. The significant changes are: existing offline participants concentrating on sales through the online channel, online participants procuring parts directly from manufacturers, in addition to improving their Business to Business (B2B) business, in addition to their Business to Customer (B2C) business, and offering services as products through tie-ups with independent garages. Thus, the entire automotive aftermarket is undergoing significant changes right from manufacturers to garages.

Considering these dynamics, it is vital for all stakeholders in the automotive business to understand the online channel’s current scenario and how the future would evolve, to sustain and improve their business in the automotive aftermarket.
The North American region alone contributes to more than half of the global automotive eRetail revenue. This signifies the importance of the North American region in the automotive eRetail market. The scope of the study includes major pure-play eRetailers and mass eRetailers in the North and South American automotive aftermarket segment. The focus is on the comparative benchmarking of key eRetailers based on various factors such as revenue, business model, geographic presence, and product coverage. The study also offers an overview of their business strategies, strategic positioning, value propositions, Strengths, Weaknesses, Opportunities, and Threats (SWOT) analyses, and current and future plans. Global eRetail trends by region, revenue split by region, and emerging business models in the automotive aftermarket eRetail are also covered.

Research Aim: The goal of the study is to understand the key trends and profile key participants’ activities in the automotive eRetail aftermarket channel.

Research Scope:
• To research, analyze, and predict key trends in the automotive eRetail aftermarket in 2016
• To understand the business strategies of key participants in the automotive eRetail aftermarket
• To bring out the key trends impacting the automotive industry and their effects on the aftermarket
• To gauge the impact of the services offered in eRetail and their subsequent impact on the automotive eRetail aftermarket

Key Questions This Study Will Answer:
• What are the major challenges in automotive eRetail and how are these being addressed?
• What are the major trends in automotive eRetail?
• What are the effects of eRetail in the automotive industry and other related industries such as logistics?
• Which are the key participants and what are their strengths and weaknesses?
• How will the automotive eRetail channel shape up in the future?

Frost & Sullivan has determined that both pure-play automotive eRetailers and mass eRetailers will have significant growth and most of the eRetailers will concentrate and improve their B2B customer business.

Table of Contents

1. Executive Summary
Key Trends for eRetailers in the Americas
eRetailer Revenue Share of Online Part Sales by Participant Type
eRetailer Revenue Share of Online Part Sales by Product Type
Key American eRetailers–Regional and Product Presence
eRetailer Solution Positioning
eRetailers—Growing Through Channel and Business Innovation
Mass eRetailer Strategy—End-to-end Solution Provider
eRetailer Growth Strategy—Developing an O2O Network
Amazon’s Development of Full Distribution Capabilities
Amazon’s Alexa Integration for Ownership Management
Competitor Benchmarking—Current and Future Outlook
2. Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Research Methodology
3. Definitions and Segmentation
eCommerce and Online Retail Definitions
Channel Participant Segmentation
Channel Participant Definitions
Definitions
4. Global Trends in eRetailing
eRetailer Trends by Region—What is Different in the Americas
Revenue Breakdown by Region—Parts and Accessories
Emerging Business Models in Aftermarket eRetailing
5. Competitive Profiling of Key eRetailers
Comparative Benchmarking of Key eRetailers
Comparative Benchmarking of Key eRetailers—Web Traffic
Key eRetailers—Key Value Proposition and Growth Strategy
Key eRetailers—Differentiation Strategies
Amazon Versus eBay—Customer Approach
6. Amazon
Company Overview
Amazon’s Development of Full Distribution Capabilities
Business Strategy—Developing an O2O Network
Business Strategy—Services as Products
Business Strategy—Potential Impact of Amazon’s Virtual Assistant Alexa
Amazon’s Alexa Integration Scenarios
Business Strategy—Innovative Last Mile Delivery
Business Strategy—Vertical Integration
Business Strategy—Growth Through Loyalty and Subscription
Business Strategy—Attracting New Customers Through Programs
Business Strategy—Fee Structure for Sellers
Strategic Positioning
7. EBay
Company Overview
Business Strategy—One Stop Shop for Cars
Business Strategy—Enables Easy Shipping
Business Strategy—Vehicle Sales
Business Strategy—Differentiated Sales Support for Sellers
Strategic Positioning
8. Rock Auto
Company Overview
Business Strategy—Low-cost Distribution and Platform
Strategic Positioning
9. JEGS
Company Overview
Business Strategy—Targeting Enthusiasts, High-performance Segment
Strategic Positioning
10. Tire Rack
Company Overview
Business Strategy—Addressing DIFM customer segment
Business Strategy—Focusing on the B2B Customer Segment
Strategic Positioning
11. US Auto Parts
Company Overview
Business Strategy—Growth Through Optimizing Resources
Strategic Positioning
12. Itaro
Company Overview
Business Strategy—Just-in-Time Model and Wide Range of Servi
Business Strategy—Multi-channel Approach in eRetailing
Strategic Positioning
13. MercardoLibre
Company Overview
Business Strategy—Effective Marketplace Platform
Strategic Positioning
14. Growth Opportunities and Companies to Action
Growth Opportunity—Improve Delivery Speed and Establish an O2O Service Network
Strategic Imperatives for Success and Growth
15. Future Outlook
Key Conclusions and Future Outlook
The Last Word–3 Big Predictions
Legal Disclaimer
16. Appendix
Abbreviations and Acronyms Used
Market Engineering Methodology


List of Figures & Charts

1. Automotive Aftermarket eRetailing: Regional and Product Presence, Americas, 2016
2. Automotive Aftermarket eRetailing: Current and Future Outlook of Key eRetailers, Americas, 2016–2023
3. Automotive Aftermarket eRetailing: Comparative Benchmarking of Key eRetailers, Americas, 2016
4. Automotive Aftermarket eRetailing: Web Traffic, Americas, 2016
5. Automotive Aftermarket eRetailing: Major Activities, Americas, 2016
6. Automotive Aftermarket eRetailing: Factors Differentiating Amazon and eBay, Global, 2016


1. Automotive Aftermarket eRetailing: Key Trends, Americas, 2016
2. Automotive Aftermarket eRetailing: Percent Revenue by Participant Type, Americas, 2016
3. Automotive Aftermarket eRetailing: Percent Revenue by Parts, Americas, 2016
4. Automotive Aftermarket eRetailing: eRetailer Solution Positioning, Americas, 2016–2023
5. Automotive Aftermarket eRetailing: Growth through Channel Innovation, Americas, 2016
6. Automotive Aftermarket eRetailing: Strategies by Mass eRetailers, Americas, 2016–2023
7. Automotive Aftermarket eRetailing: Developing an O2O Network, Americas, 2016
8. Automotive Aftermarket eRetailing: Amazon’s Distribution Capabilities, Americas, 2016–2023
9. Automotive Aftermarket eRetailing: Growth Through Channel Innovation, Americas, 2016
10. Automotive Aftermarket eRetailing: Channel Participant Segmentation, Americas, 2016
11. Automotive Aftermarket eRetailing: eRetailer Trends by Regions, Global, 2016
12. Automotive Aftermarket eRetailing: Percent Revenue Breakdown by Region, Global, 2016
13. Automotive Aftermarket eRetailing: Key Business Models, Global, 2016
14. Automotive Aftermarket eRetailing: Key Value Proposition and Growth Strategy, Americas, 2016
15. Automotive Aftermarket eRetailing: Company Overview, Americas, 2016
16. Automotive Aftermarket eRetailing: Amazon Distribution Capabilities, Americas, 2016–2023
17. Automotive Aftermarket eRetailing: Amazon’s O2O Network, Americas, 2016
18. Automotive Aftermarket eRetailing: Amazon Home Services, Americas, 2016
19. Automotive Aftermarket eRetailing: Growth Through Channel Innovation, Americas, 2016
20. Automotive Aftermarket eRetailing: Growth Through Channel Innovation, Americas, 2016
21. Automotive Aftermarket eRetailing: Amazon Flex, Americas, 2016
22. Automotive Aftermarket eRetailing: Amazon Vertical Integration, Americas, 2016
23. Automotive Aftermarket eRetailing: Amazon’s Programs, Americas, 2016
24. Automotive Aftermarket eRetailing: Amazon’s Seller Support, Americas, 2016
25. Automotive Aftermarket eRetailing: Amazon Strategic Positioning, Americas, 2016
26. Automotive Aftermarket eRetailing: Company Overview, Americas, 2016
27. Automotive Aftermarket eRetailing: eBay Motors Key Business Initiatives, Americas, 2016
28. Automotive Aftermarket eRetailing: eBay Shipping Solutions, Americas, 2016
29. Automotive Aftermarket eRetailing: eBay Vehicle Sales, Americas, 2016
30. Automotive Aftermarket eRetailing: eBay Seller Plans, Americas, 2016
31. Automotive Aftermarket eRetailing: eBay Strategic Positioning, Americas, 2016
32. Automotive Aftermarket eRetailing: Company Overview, Americas, 2016
33. Automotive Aftermarket eRetailing: RockAuto Distribution and Platform, Americas, 2016
34. Automotive Aftermarket eRetailing: RockAuto Strategic Positioning, Americas, 2016
35. Automotive Aftermarket eRetailing: Company Overview, Americas, 2016
36. Automotive Aftermarket eRetailing: Jegs Target Customers, Americas, 2016
37. Automotive Aftermarket eRetailing: JegsStrategic Positioning, Americas, 2016
38. Automotive Aftermarket eRetailing: Company Overview, Americas, 2016
39. Automotive Aftermarket eRetailing: Tire Rack DIFM Services, Americas, 2016
40. Automotive Aftermarket eRetailing: Tire Rack’s Focus on the B2B Customer Segment, Americas, 2016
41. Automotive Aftermarket eRetailing: Tire Rack Strategic Positioning, Americas, 2016
42. Automotive Aftermarket eRetailing: Company Overview, Americas, 2016
43. Automotive Aftermarket eRetailing: US Auto Parts Business Approach and Model, Americas, 2016
44. Automotive Aftermarket eRetailing: US Auto Parts Strategic Positioning, Americas, 2016
45. Automotive Aftermarket eRetailing: Company Overview, Americas, 2016
46. Automotive Aftermarket eRetailing: Itaro Strategies, Americas, 2016
47. Automotive Aftermarket eRetailing: Itaro Omni-channel Approach, Americas, 2016
48. Automotive Aftermarket eRetailing: Itaro Strategic Positioning, Americas, 2016
49. Automotive Aftermarket eRetailing: Company Overview, Americas, 2016
50. Automotive Aftermarket eRetailing: MercadoLibre Marketplace, Americas, 2016
51. Automotive Aftermarket eRetailing: MercadoLibre Strategic Positioning, Americas, 2016
52. Automotive Aftermarket eRetailers: Key Conclusions and Future Outlook, Americas, 2016–2023



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