Competitive Strategies for the Future


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Table of Contents

Competitive Strategies for the FutureGas TurbineExpand Output of Peaker Units to Provide Plant Operators More Megawatts to Sell on the Spot MarketShift Focus From a Production Strategy to a Marketing Strategy Emphasizing ValueForm Partnerships to Develop New Products and Expand Market PenetrationGenerator Set MarketFocus on O&M Contract SalesPartnering with Competing Technology CompaniesIncrease Marketing for Natural Gas Fueled RecipsMicroturbine MarketBuild Sales and Distribution Channels through Alliances and PartnershipsEmploy Innovative Production Processes to Achieve Cost LeadershipIdentify and Serve Multiple Market Segments to Drive Production VolumeStationary Fuel Cell MarketDifferentiate Product Offering from Others in the MarketForm Partnerships and Alliances with Utilities to Ensure Product AcceptanceIncrease Consumer Confidence by Providing Performance and Reliability DataLaunch Marketing Efforts to Inform Potential Customers of ProductsWind Power MarketCapture Economies of Scale by Increasing Size of TurbinesEliminate Capacity Restraints Through Expansion of Manufacturing FacilitiesImprove Turbine Design to Increase Efficiency of Energy ConversionChannel R&D to Improve Quality of GearboxExpand After-Sales Service Locally to Increase Customer ConfidencePhotovoltaic MarketImprove Silicon Processing to Reduce Manufacturing CostsPursue Strategic Relationships with Distributors to Expand Customer BaseCapture Economies of Scale by Increasing Size of Solar CellsDiversify Products for On-grid Applications to Capture Larger Market ShareSimplify Product Design to Allow for Ease of Assembly by ConsumerChannel R&D Toward Increasing Storage CapabilitiesIndustry NewsJune NewsAppendixDefinitionsAcronyms

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