Connected Home Consumer Perceptions Survey: Millennials Driving Demand

Connected Home Consumer Perceptions Survey: Millennials Driving Demand

RELEASE DATE
31-Aug-2016
REGION
North America
Research Code: 9941-00-25-00-00
SKU: IT03131-NA-SF_18874

$5,000.00

Special Price $3,750.00 save 25 %

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SKU
IT03131-NA-SF_18874

$5,000.00

$3,750.00 save 25 %

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Description

Stratecast’s 5th annual survey explores the dynamics of a connected home based on communication services, network, telemetry, and home entertainment.

Stratecast took a different approach to displaying this year’s survey data, which focuses on conveying data through graphics so that busy decision makers can quickly understand the connected home market.

In this year’s survey, Stratecast broke down the data based on three generations: millennials (18 – 35), Generation x (36 – 55), and baby boomers (56 - over 65) to show the different consumption habits of each generation. Some key trends found from this analysis include:

--Millennials’ and baby boomers’ preferences for specific types of communication services.
--Generation X’s level of interest in connected home technology and Internet of Things (IoT).
--The millennial generation and Generation X, and their perceptions on cutting the cord.
--Excitement levels about home health monitoring.

Table of Contents

Executive Summary

Survey Structure

Survey Demographics

The Average Respondent Subscribes To...

Consumer Satisfaction Levels - Rated 6 (very good) or 7 (excellent)

3.5

Lifestyle- Content Consumption

76%

Home Networking

62%

Telemetry

Difference Between Generations

Last Word

Legal Disclaimer

Related Research
Stratecast’s 5th annual survey explores the dynamics of a connected home based on communication services, network, telemetry, and home entertainment. Stratecast took a different approach to displaying this year’s survey data, which focuses on conveying data through graphics so that busy decision makers can quickly understand the connected home market. In this year’s survey, Stratecast broke down the data based on three generations: millennials (18 – 35), Generation x (36 – 55), and baby boomers (56 - over 65) to show the different consumption habits of each generation. Some key trends found from this analysis include: --Millennials’ and baby boomers’ preferences for specific types of communication services. --Generation X’s level of interest in connected home technology and Internet of Things (IoT). --The millennial generation and Generation X, and their perceptions on cutting the cord. --Excitement levels about home health monitoring.
More Information
No Index No
Podcast No
Author Gina Villanueva
Industries Information Technology
WIP Number 9941-00-25-00-00
Keyword 1 Connected Home
Keyword 2 dynamics of a connected home
Keyword 3 communication services
Is Prebook No