Connected Home Consumer Perceptions Survey: Millennials Driving Demand
Connected Home Consumer Perceptions Survey: Millennials Driving Demand
31-Aug-2016
North America
Description
Stratecast’s 5th annual survey explores the dynamics of a connected home based on communication services, network, telemetry, and home entertainment.
Stratecast took a different approach to displaying this year’s survey data, which focuses on conveying data through graphics so that busy decision makers can quickly understand the connected home market.
In this year’s survey, Stratecast broke down the data based on three generations: millennials (18 – 35), Generation x (36 – 55), and baby boomers (56 - over 65) to show the different consumption habits of each generation. Some key trends found from this analysis include:
--Millennials’ and baby boomers’ preferences for specific types of communication services.
--Generation X’s level of interest in connected home technology and Internet of Things (IoT).
--The millennial generation and Generation X, and their perceptions on cutting the cord.
--Excitement levels about home health monitoring.
Table of Contents
Executive Summary
Survey Structure
Survey Demographics
The Average Respondent Subscribes To...
Consumer Satisfaction Levels - Rated 6 (very good) or 7 (excellent)
3.5
Lifestyle- Content Consumption
76%
Home Networking
62%
Telemetry
Difference Between Generations
Last Word
Legal Disclaimer
Related Research
Popular Topics
No Index | No |
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Podcast | No |
Author | Gina Villanueva |
Industries | Information Technology |
WIP Number | 9941-00-25-00-00 |
Keyword 1 | Connected Home |
Keyword 2 | dynamics of a connected home |
Keyword 3 | communication services |
Is Prebook | No |