Connected Retail and the Case for Radio-frequency Identification (RFID)

Connected Retail and the Case for Radio-frequency Identification (RFID)

RELEASE DATE
30-Jun-2016
REGION
Asia Pacific
Research Code: 9AAD-00-0E-00-00
SKU: ES00903-AP-MR_18730

$1,500.00

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ES00903-AP-MR_18730

$1,500.00

$1,125.00 save 25 %

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Description

The objective of this study is to understand the opportunity for Radio-frequency Identification (RFID) in connected retail. RFID has traditionally been focused on the back-end applications; however, this is about to change as retail transitions from traditional and online business models to that of connected retail. Emerging applications covered in this study include dynamic merchandizing, location-based marketing, and augmented reality. The study analyses the best practices implemented globally, and aims to understand the impact in Asia-Pacific. The study also introduces the concept of retailing metrics, and showcases the evolution of metrics, which will have an impact on the RFID market.

Table of Contents

Executive Summary

Connected Retail and the Case For RFID—Research Coverage

Definitions—Retail

Definitions—RFID

Definition—Interactive Digital Signage

Definitions—Printed Electronics

Case Study—Walmart Mandate Brings RFID into the Spotlight

Case Study—Walmart Mandate Brings RFID into the Spotlight

RFID in Retail—Asia-Pacific Market Analysis

RFID Penetration in Retail

RFID in Retail—Asia-Pacific Market Analysis

RFID in Retail—The Need to Go Beyond Back-end Retail

Asia-Pacific Retail Sector—Key Transformations

Retail Point of Value

Retail and DAO-centered Business Model

Best Practices—Understanding from Leaders

Best Practices—IBM

Connected Retail Framework

Evolution of Retail—Introducing Connected Retail

Evolution of Retail—Introducing Connected Retail (continued)

Connected Retail and the Evolution of Retail Strategy

Best Practices—Burberry China

Connected Retail—Evolution of Metrics

Connected Retail—Overview of the Ecosystem

RFID Market Transformation—Future Focus Areas

Dynamic Merchandizing

Best Practices—Intel and Toshiba

Market Analysis—Dynamic Merchandizing

Dynamic Merchandizing—Then, Now, and Tomorrow

Location-based Marketing

Best Practices—TBWA and Helsinki

Market Analysis—Location-based Marketing

Location-based Marketing—Now and Tomorrow

Augmented Reality

Best Practices—Rebecca Minkoff

Market Analysis—Augmented Reality

Key Conclusions

Legal Disclaimer

The Frost & Sullivan Story

Value Proposition: Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
The objective of this study is to understand the opportunity for Radio-frequency Identification (RFID) in connected retail. RFID has traditionally been focused on the back-end applications; however, this is about to change as retail transitions from traditional and online business models to that of connected retail. Emerging applications covered in this study include dynamic merchandizing, location-based marketing, and augmented reality. The study analyses the best practices implemented globally, and aims to understand the impact in Asia-Pacific. The study also introduces the concept of retailing metrics, and showcases the evolution of metrics, which will have an impact on the RFID market.
More Information
No Index No
Podcast No
Author Vivek Reghu
WIP Number 9AAD-00-0E-00-00
Is Prebook No