Connected Retail and the Case for Radio-frequency Identification (RFID)

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The objective of this study is to understand the opportunity for Radio-frequency Identification (RFID) in connected retail. RFID has traditionally been focused on the back-end applications; however, this is about to change as retail transitions from traditional and online business models to that of connected retail. Emerging applications covered in this study include dynamic merchandizing, location-based marketing, and augmented reality. The study analyses the best practices implemented globally, and aims to understand the impact in Asia-Pacific. The study also introduces the concept of retailing metrics, and showcases the evolution of metrics, which will have an impact on the RFID market.

Table of Contents

Connected Retail and the Case for Radio-frequency Identification (RFID)Executive SummaryExecutive SummaryConnected Retail and the Case For RFID—Research CoverageDefinitionsDefinitions—RetailDefinitions—RFIDDefinition—Interactive Digital SignageDefinitions—Printed ElectronicsRFID in RetailCase Study—Walmart Mandate Brings RFID into the SpotlightCase Study—Walmart Mandate Brings RFID into the SpotlightRFID in Retail—Asia-Pacific Market AnalysisRFID Penetration in RetailRFID in Retail—Asia-Pacific Market AnalysisRFID in Retail—The Need to Go Beyond Back-end RetailAsia-Pacific Retail Sector—Key TransformationsRetail Point of ValueRetail and DAO-centered Business ModelBest Practices—Understanding from LeadersBest Practices—IBMConnected RetailConnected Retail FrameworkEvolution of Retail—Introducing Connected RetailEvolution of Retail—Introducing Connected Retail (continued)Connected Retail and the Evolution of Retail StrategyBest Practices—Burberry ChinaConnected Retail—Evolution of Metrics Connected Retail—Overview of the EcosystemRFID Market Transformation—Future Focus Areas RFID Market Transformation—Future Focus AreasDynamic MerchandizingDynamic MerchandizingBest Practices—Intel and ToshibaMarket Analysis—Dynamic MerchandizingDynamic Merchandizing—Then, Now, and TomorrowLocation-based Marketing Location-based Marketing Best Practices—TBWA and HelsinkiMarket Analysis—Location-based MarketingLocation-based Marketing—Now and TomorrowAugmented RealityAugmented RealityBest Practices—Rebecca MinkoffMarket Analysis—Augmented RealityKey ConclusionsKey ConclusionsLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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Release Date : 7-Mar-2013

Region : Asia Pacific

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