Consumer Communication Preferences Survey: Utilizing Consumers' Perception to Meet Their Needs

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Since 2009, Stratecast has conducted an annual North American Consumer Communication Services (CCS) Survey. This survey is designed to understand consumer perceptions on landline phone, wireless/cellular phone, Internet access and subscription video services. As well as, identify consumers’ use of technologies such as over-the-top (OTT) and Internet access.

This report will examine services consumers prefer, factors that contribute to their purchasing decisions, satisfaction levels with their services, and how, when and where they use those services.

Table of Contents

Consumer Communication Preferences Survey: Utilizing Consumers' Perception to Meet Their NeedsExecutive SummaryExecutive SummaryConsumer Communication Services SurveySurvey StructureDemographicsConsumer PerceptionsCommunication Services – PreferencesCommunication Services - Consumer Satisfaction (Mean)Bundle Versus Separate ServicesInternet ServicesContent ConsumptionContent Consumption- Average Time SpentWireless ServicesCellular ServicesTelevision and Streaming Video ServicesLast WordLast WordLegal Disclaimer




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