Consumer Communication Preferences Survey: Utilizing Consumers' Perception to Meet Their Needs

Consumer Communication Preferences Survey: Utilizing Consumers' Perception to Meet Their Needs

RELEASE DATE
27-Jun-2017
REGION
North America
Research Code: D544-00-4D-00-00
SKU: TE03753-NA-SF_20351

$3,500.00

Special Price $2,625.00 save 25 %

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SKU
TE03753-NA-SF_20351

$3,500.00

$2,625.00 save 25 %

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Description

Since 2009, Stratecast has conducted an annual North American Consumer Communication Services (CCS) Survey. This survey is designed to understand consumer perceptions on landline phone, wireless/cellular phone, Internet access and subscription video services. As well as, identify consumers’ use of technologies such as over-the-top (OTT) and Internet access.

This report will examine services consumers prefer, factors that contribute to their purchasing decisions, satisfaction levels with their services, and how, when and where they use those services.

Table of Contents

Executive Summary

Survey Structure

Demographics

Communication Services – Preferences

Communication Services - Consumer Satisfaction (Mean)

Bundle Versus Separate Services

Internet Services

Content Consumption

Content Consumption- Average Time Spent

Wireless Services

Cellular Services

Television and Streaming Video Services

Last Word

Legal Disclaimer

Related Research
Since 2009, Stratecast has conducted an annual North American Consumer Communication Services (CCS) Survey. This survey is designed to understand consumer perceptions on landline phone, wireless/cellular phone, Internet access and subscription video services. As well as, identify consumers’ use of technologies such as over-the-top (OTT) and Internet access. This report will examine services consumers prefer, factors that contribute to their purchasing decisions, satisfaction levels with their services, and how, when and where they use those services.
More Information
No Index No
Podcast No
Author Gina Villanueva
Industries Telecom
WIP Number D544-00-4D-00-00
Is Prebook No
GPS Codes 9455,9537-E1,9682-C1,9707,9755-C4,9941-C1,9A3A,D543