Consumer Communication Service Preferences: Pushing for More Integration and Simpler Service Packages

Consumer Communication Service Preferences: Pushing for More Integration and Simpler Service Packages

 

RELEASE DATE
25-Jan-2013
REGION
North America
Research Code: D543-00-D4-00-00
SKU: IT00384-NA-SF_01506

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Special Price $3,712.50 save 25 %

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SKU
IT00384-NA-SF_01506

$4,950.00

$3,712.50 save 25 %

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Description

The 2012 consumer perception survey was conducted in October, and included over two thousand respondents across the United States and Canada. Demographically, the survey covered individuals from all walks of life, across multiple age groups and income levels. Over-sampling was done to ensure that the breakdown of age, income, geographic location, and gender closely matched the last U.S. census. The only non-random constraint was to ensure that minimum income levels exceeded the minimum wage level for the U.S. This was done so that buying preferences matched the demographics most likely to be able to purchase the services under investigation.

Table of Contents

Executive Summary

Introduction

Communication Services Market

Impact of Economy

Consumer Preferences

The Rise of Over the Top

Integration Driving Demand

Implications for Network Operators

Demographics

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Related Research
The 2012 consumer perception survey was conducted in October, and included over two thousand respondents across the United States and Canada. Demographically, the survey covered individuals from all walks of life, across multiple age groups and income levels. Over-sampling was done to ensure that the breakdown of age, income, geographic location, and gender closely matched the last U.S. census. The only non-random constraint was to ensure that minimum income levels exceeded the minimum wage level for the U.S. This was done so that buying preferences matched the demographics most likely to be able to purchase the services under investigation.
More Information
No Index Yes
Podcast No
Author Michael Jude
Industries Information Technology
WIP Number D543-00-D4-00-00
Is Prebook No