Consumer Communication Service Preferences: Pushing for More Integration and Simpler Service Packages


  • Research Code : D543-00-D4-00-00
  • SKU : IT00384-NA-SF_01506
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  • Release Date : 25-Jan-2013
  • Region : North America
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The 2012 consumer perception survey was conducted in October, and included over two thousand respondents across the United States and Canada. Demographically, the survey covered individuals from all walks of life, across multiple age groups and income levels. Over-sampling was done to ensure that the breakdown of age, income, geographic location, and gender closely matched the last U.S. census. The only non-random constraint was to ensure that minimum income levels exceeded the minimum wage level for the U.S. This was done so that buying preferences matched the demographics most likely to be able to purchase the services under investigation.

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