Consumer Communication Services: Modeling the Consumer Decision to Buy

USD 4,950.00

* Required Fields

USD 4,950.00


Be the first to review this product

In this paper, we construct the consumer communication services purchasing model and explore its implications. We’ll then take a look at some of the better operator approaches to addressing this decision space and finish with recommendations for improving operator resonance with the consumer purchasing model.

Table of Contents

Consumer Communication Services: Modeling the Consumer Decision to BuyCCS 4-21Executive SummaryIntroductionDeconstructing the Consumer into a Decision ModelIntegrated Services: The New Yard StickProjecting ConsumptionMapping Value PropositionsCarriers and Operators: Largely UnpreparedStratecast - The Last WordAbout Stratecast

Why Frost & Sullivan

Working with the CEO’s growth team to create a vision based on a transformation growth strategy

Creating content-based digital marketing strategies that leverage our research perspective to differentiate and “tell your story”

Tracking over 1000 emerging technologies and analyzing the impact by industry and application to reveal the companies to watch in each sector

The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.