Consumer Communication Services Share of Wallet Analysis 2013

Consumer Communication Services Share of Wallet Analysis 2013

 

RELEASE DATE
26-Feb-2013
REGION
North America
Research Code: D543-00-D6-00-00
SKU: IT00386-NA-SF_01508
$4,950.00
In stock
SKU
IT00386-NA-SF_01508
$4,950.00
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Description

In this year’s share of wallet report, Stratecast explores the size and composition of the average consumer’s spending on communication services. We also look at likely motivations as expressed in a recent consumer survey, and provide guidance on operator strategies to increase the share of wallet by delivering services that consumers are willing to pay for. This report will provide important guidance to CSPs and those who provide them service-enabling technologies.

Table of Contents

Executive Summary

Introduction

Consumer Spending: What Has Changed?

The Influence of Service Bundles

Impact of the Economy

Wallet Components

Opportunities to Grow the Wallet

Stratecast - The Last Word

About Stratecast

In this years share of wallet report, Stratecast explores the size and composition of the average consumers spending on communication services. We also look at likely motivations as expressed in a recent consumer survey, and provide guidance on operator strategies to increase the share of wallet by delivering services that consumers are willing to pay for. This report will provide important guidance to CSPs and those who provide them service-enabling technologies.
More Information
No Index Yes
Podcast No
Author Michael Jude
Industries Information Technology
WIP Number D543-00-D6-00-00
Is Prebook No