Consumer Desirability & Willingness to Pay for Navigation Systems and Features

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Regular Price: USD 28,604

Special Price USD 20,023

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This study provides information on the customer willingness to pay for navigation systems and features. This study takes into account the big 5 European markets and also the different vehicle segment behaviour.

Table of Contents

Consumer Desirability & Willingness to Pay for Navigation Systems and Features, Consumer Desirability and Willingness to Pay for Navigation System and FeaturesIntroduction & ObjectivesIntroduction & ObjectivesSample Size & MethodologySample Size and MethodologyExecutive SummaryExecutive SummaryAwareness and OwnershipAwareness and OwnershipPurchase Influence and InterestPurchase Influence and InterestPurchase Channels PreferredPurchase Channels PreferredSatisfactionSatisfactionUsage and AttitudesUsage and AttitudesDesired FeaturesDesired FeaturesSystem PreferenceSystem PreferencePoints of InterestPoints of InterestHMIHMICoverage and Search Method PreferredCoverage and Search Method PreferredUpdating the SystemUpdating the SystemStyle Design and Placement PreferredStyle Design and Placement PreferredPreferred Feature Set Willingness to Pay and PreferencePreferred Features and Willingness to PayKey Country FindingsKey Country FindingsAppendixAppendixRespondent ProfilesRespondent Profiles




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