Consumer Desirability & Willingness to Pay for Navigation Systems and Features

Consumer Desirability & Willingness to Pay for Navigation Systems and Features

RELEASE DATE
08-Mar-2007
REGION
Europe
Research Code: B953-01-00-00-00
SKU: AU00468-NA-MR_09068
$28,604.00
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SKU
AU00468-NA-MR_09068
$28,604.00
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Description

This study provides information on the customer willingness to pay for navigation systems and features. This study takes into account the big 5 European markets and also the different vehicle segment behaviour.

Table of Contents

Introduction & Objectives

  • Introduction & Objectives

Sample Size & Methodology

  • Sample Size and Methodology

Executive Summary

  • Executive Summary

Awareness and Ownership

  • Awareness and Ownership

Purchase Influence and Interest

  • Purchase Influence and Interest

Purchase Channels Preferred

  • Purchase Channels Preferred

Satisfaction

  • Satisfaction

Usage and Attitudes

  • Usage and Attitudes

Desired Features

  • Desired Features

System Preference

  • System Preference

Points of Interest

  • Points of Interest

HMI

  • HMI

Coverage and Search Method Preferred

  • Coverage and Search Method Preferred

Updating the System

  • Updating the System

Style Design and Placement Preferred

  • Style Design and Placement Preferred

Preferred Feature Set Willingness to Pay and Preference

  • Preferred Features and Willingness to Pay

Key Country Findings

  • Key Country Findings

Appendix

  • Appendix

Respondent Profiles

  • Respondent Profiles
Related Research
This study provides information on the customer willingness to pay for navigation systems and features. This study takes into account the big 5 European markets and also the different vehicle segment behaviour.
More Information
No Index Yes
Podcast No
Industries Automotive
WIP Number B953-01-00-00-00
Is Prebook No