Consumer Perceptions and Preferences of the Latest Digital Technologies, North America, 2018

Consumer Perceptions and Preferences of the Latest Digital Technologies, North America, 2018

Learn Critical Success Factors to Gain a Competitive Advantage in a Disruptive Digital Industry

RELEASE DATE
05-Nov-2018
REGION
North America
Research Code: 9ABC-00-19-00-00
SKU: TE03854-NA-MR_22513
$6,000.00
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SKU
TE03854-NA-MR_22513
$6,000.00
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Description

A great deal is changing in the digital world when it comes to communications services. Is your company ready for the next generation of technologies, buyers, and megatrends? The rapid growth of new delivery models, contemporary content, and advertising mechanisms is waking up the traditional players. Technologies such as Siri, Google Home, and Alexa are setting the stage for a voice-driven world. Artificial intelligence and augmented reality will enhance our ability to gather information, communicate with others, and make better decisions. There will be a continued debate around level of security and privacy versus convenience. The one trend that is certain is that consumers are driving the technologies that are being developed in the business world. That's why this study is important for all technology vendors to read and utilize.

Frost & Sullivan aims to:
•     Monitor the status and consumer perceptions of the latest digital trends
•     Assess the current and future use of consumer communications technologies
•     Evaluate factors that drive investments in communications technologies
•     Gauge IT and communications trends
•     Understand consumer preferences

A few quotes for the press release:
•     Improving customer service may be one of the best ways to differentiate in an intensely competitive market.
•     Consumers who are 25 to 44 years old are the most likely to acquire new features and services.
•     Wireless/cellular providers with the best network coverage and performance will win customers. The ability to access the internet, live streaming, and voice calls anytime and anywhere is the holy grail of consumer communications.
•     Understanding the different needs and requirements of younger versus older age groups is critical for success in an era where consumers want on-demand, personalized solutions.
•     Technologies and features that provide conveniences that are valuable enough for consumers to forgo privacy will be the ones that are highly successful.

Research Scope

The overall research objective is to measure the current use and future decision making behavior toward information technology and telecom in the consumer industry, specifically: Connected home, social media, landline phone service, wireless / cellular phone service, subscription television service (cable, IPTV, or satellite), internet access service, home electronics maintenance (set top boxes, DVR, modem), live video streaming service (Sling TV, DirecTV Now, CBS All Access), augmented reality, and big data and analytics.


Table of Contents

Research Objectives

Survey Methodology

Sample Composition

Sample Composition (continued)

Types of Services Households Subscribe to at their Main Residence

Strategic Imperatives for Success and Growth

Summary of Key Findings—Consumer Services

Summary of Key Findings—Newer Technologies

Summary of Key Findings—Newer Technologies (continued)

Level of Importance of Communications Services

Purchases by Bundle Vs. Separate Services

Monthly Spending on Bundled Services

Monthly Spending for Separate Services

Level of Satisfaction with Landline Services

Companies Used for Landline Services

Companies Used for Landline Services (continued)

Level of Satisfaction with Internet Access Service Features

Companies Used for Internet Access Service

Companies Used for Internet Access Service (continued)

Internet Access Speeds

Interest in Increasing Internet Speeds

Level of Satisfaction with Wireless Cellular Service Features

Companies Used for Wireless/Cellular Service

Companies Used for Wireless/Cellular Service (continued)

Decision Making Factors When Selecting Wireless/Cellular Service Provider

Likelihood of Switching from Current Wireless/Cellular Service Provider

Company of Choice When Switching from Existing Wireless/Cellular Service Provider

Brand of Cell Phone Currently Used

Decision Making Factors When Selecting Wireless/Cellular Phones

Level of Satisfaction with Cell Phone Features

Likelihood of Replacing Current Wireless/Cellular Phone

Company of Choice When Replacing Cell Phones

WiFi Connection Preference

Interest in Buying WiFi Service if Available

Type of Subscription Plan

Type of Data Plan Subscription

Percent of Respondents Whose Unused Data Rolls Over

Level of Satisfaction with Subscription Television Services

Level of Satisfaction with Live Video Streaming Services

Top Providers of Subscription Television Service

Top Providers of Subscription Television Service (continued)

Top Providers of Live Streaming Service

Percent of Respondents that have a Basic TV Package

Percent of Respondents Interested in a Voice, Video, and Wireless Package

Willingness to Switch from TV Services to Video Over Internet

Where Consumers Watch Video Streaming Over the Internet

Top Reasons Consumers Watch Streaming Video Over the Internet

Devices Used to Stream Video Over the Internet

Services Used to Stream Video Over the Internet

Monthly Spending on Streaming Services

Suppliers of Communications Hardware Maintenance

Monthly Cost of Communications Hardware Maintenance

Percent of Respondents with Smart Home/Connected Home Installations

Factors Deterring a Smart Home/Connected Home Installation

Percent of Respondents Interested in a Connected Home Package

Willingness to Pay a Monthly Cost for a Connected Home Package

Percent of Respondents with a Home Health-monitoring Network

Interest in Smart Health Monitoring Devices and Services

Percent of Respondents with Home Data Network Installations

Number of Devices Connected to Home Data Networks

Smartphone Used to Control Home Appliances or Monitor Security Systems

Number of Control or Monitoring Apps on Smartphones

Interest in Smart Devices

Intelligent Assistants Penetration

Information Provided by Intelligent Assistants

Demand for Intelligent Assistants

Interest in Products or Services

Services Accessed Online for Personal Use

Time Spent Online by Activity

Sites Accessed for Social Networking

Parental Control Software Usage

Parental Control Software Used in Mobile Devices

Parental Control Software Used in Desktops/Laptops

Concerns around Consumer Information Collection on Web Sites

Actions Taken to Preserve In-Store Privacy

Comfort Level with Automotive IoT Data Sharing

Awareness of Augmented Reality

Level of Interest in Augmented Reality

Awareness of Oculus Rift and Microsoft Hololens

Level of Interest in Oculus Rift and Microsoft Hololens

Level of Education

Sex

Number of Phones in Household

Work from Home

Multi-dwelling Units

Source of Communications Services

Marital Status

Own Vs. Rent Home

Age of Children in Household

Employment Status

Race

The Last Word—Three Big Predictions

Legal Disclaimer

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
A great deal is changing in the digital world when it comes to communications services. Is your company ready for the next generation of technologies, buyers, and megatrends? The rapid growth of new delivery models, contemporary content, and advertising mechanisms is waking up the traditional players. Technologies such as Siri, Google Home, and Alexa are setting the stage for a voice-driven world. Artificial intelligence and augmented reality will enhance our ability to gather information, communicate with others, and make better decisions. There will be a continued debate around level of security and privacy versus convenience. The one trend that is certain is that consumers are driving the technologies that are being developed in the business world. That's why this study is important for all technology vendors to read and utilize. Frost & Sullivan aims to: • Monitor the status and consumer perceptions of the latest digital trends • Assess the current and future use of consumer communications technologies • Evaluate factors that drive investments in communications technologies • Gauge IT and communications trends • Understand consumer preferences A few quotes for the press release: • Improving customer service may be one of the best ways to differentiate in an intensely competitive market. • Consumers who are 25 to 44 years old are the most likely to acquire new features and services. • Wireless/cellular providers with the best network coverage and performance will win customers. The ability to access the internet, live streaming, and voice calls anytime and anywhere is the holy grail of consumer communications. • Understanding the different needs and requirements of younger versus older age groups is critical for success in an era where consumers want on-demand, personalized solutions. • Technologies and features that provide conveniences that are valuable enough for consumers to forgo privacy will be the ones that are highly successful.--BEGIN PROMO--

More Information
No Index No
Podcast No
Author Alpa Shah
Industries Telecom
WIP Number 9ABC-00-19-00-00
Is Prebook No
GPS Codes 9655,9705-C1,9846-63