Context and Communities - The Evolution of Mobile Location-based Services in Europe

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This study analyses the mobile location based services market in Europe. It provides the reader with revenue analysis, discussion on market forces (drivers, barriers, and challenges) and market forecast. One chapter contains companies' case studies in order to illustrate what companies do in the market. An extensive part of the study is dedicated to emerging trends such as the rise of context-aware social networking services and the importance of privacy and regulation.

Table of Contents

Context and Communities - The Evolution of Mobile Location-based Services in Europe, Executive SummaryContext and Communities - The Evolution of Mobile Location-based Services in EuropeIntroduction to the StudyDefining and Classifying Mobile Location-based ServicesThe Mobile Location-based Services Market in Europe - An Evolving SystemContext and Communities - The Evolution of Mobile Location-based Services in Europe, Scope and MethodologyIntroduction to the StudyScope and Methodology of the StudyContext and Communities - The Evolution of Mobile Location-based Services in Europe, Introducing Mobile Location-based ServicesMobile Location-based Services - Scope and TechnologyDefining Mobile Location-based ServicesTechnologies for Mobile Location-based ServicesContext and Communities - The Evolution of Mobile Location-based Services in Europe, Mobile Location-based Services - Companies in ActionClassifying Mobile Location-based ServicesCategories of Mobile Location-based ServicesNavigation and Location ServicesCreativity SoftwareLocatioNet (amAze)modomodoTelmapNavigation and Location Services in the Real Estate Market: The Case of casaclick.itContext-aware Social Networking Servicesaka-akiBelysioBuddycloudGyPSiiLocleMobiluckTooioContext and Communities - The Evolution of Mobile Location-based Services in Europe, Analysing the Value ChainThe Value Chain of Mobile Location-based ServicesValue Chain - Participants and PartnershipsThe Role of Mobile Network OperatorsThe Role of Mobile Device ManufacturersContext and Communities - The Evolution of Mobile Location-based Services in Europe, Revenue Models and the Role of AdvertisingDiscussing Revenue Models for Mobile Location-based ServicesDifferent Revenue Models for Different Business OpportunitiesThe Role of AdvertisingContext and Communities - The Evolution of Mobile Location-based Services in Europe, Mobile Location-based Services Market in Europe in 2008The State of the MarketThe Economics of Mobile Location-based ServicesData Privacy and RegulationContext and Communities - The Evolution of Mobile Location-based Services in Europe, The Future of Mobile Location-based ServicesLooking at the Evolution of the MarketIntroduction to the AnalysisMarket ForcesMarket ForecastsContext and Communities - The Evolution of Mobile Location-based Services in Europe, ConclusionsEvolving Scenario for the Mobile Location-based Services Market in EuropeLocation - The Catalyst for New Business Opportunities




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