Cord Cutting: Once Cut; Always Cut?

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Cord cutting, where subscribers drop their landline telephones in favor of alternative forms of voice communication, continues to erode both the subscriber base and revenue streams of North American carriers. Yet, Stratecast has always seen virtue in the landline voice market. During the course of several consumer surveys, voice has always ranked highly in consumers’ esteem, with a sizable percentage indicating that they would not wish to drop their landline voice.

Table of Contents

Cord Cutting: Once Cut; Always Cut?SPIE 2011 #02 - January 14/2011IntroductionCord Cutting DynamicsBut do they Stay Cut?Opportunities for Landline VoiceStratecast - The Last WordAbout Stratecast




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