Customer Acquisition Is Only the Beginning: Companies Need Comprehensive Customer Analytics to Retain and Monetize the Customers They Acquire

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This Stratecast report analyzes dynamics and challenges that exist between customer acquisition and post-acquisition processes; and how new approaches leveraging Big Data and analytics (BDA) are helping brands more effectively retain and monetize the customers they already have.

Table of Contents

Customer Acquisition Is Only the Beginning: Companies Need Comprehensive Customer Analytics to Retain and Monetize the Customers They AcquireSPIE 2017 #15 - April 28/2017IntroductionGreat Experiences Enhance Customer Retention and MonetizationCorporate Mindsets and Data Issues Limit Retention and MonetizationNew Technologies Can Tame Big Data to Yield Real-time InsightsAI-powered Customer Analytics Enhance Retention and MonetizationStratecast - The Last WordAbout StratecastAbout Frost & Sullivan




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