Description

This research study benchmarks various customer contact experience attributes such as customer satisfaction, customer experience, and customer loyalty for the PC manufacturers industry across contact channels including: live agent phone, IVR, email, chat, and Web self-service. A Web-based survey methodology was used for this study: N=1760. Companies benchmarked in this study include but are not limited to: Acer, Apple, Asus, Dell, Gateway, HP, Lenovo, Panasonic, Toshiba, Samsung, and Sony. Within the industry, the most popular contact channels are phone/live agent and e-mail. Web site self-service and Web site chat with live agents have been used by fewer customers, while IVR is the least popular.