Customer Experience Analytics (CEA): Turning Data into Revenue

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This report will touch briefly on three areas of CEM; then, drill down into customer experience analytics (CEA), specifically as it applies to CSPs: what CEA is and the impacts it can have on a number of areas, from services and support strategy to mobile marketing and revenue assurance.

Table of Contents

Customer Experience Analytics (CEA): Turning Data into RevenueSPIE 2011 #34 - September 16/2011IntroductionCEM ComponentsEffective CEA Implementation Can Overcome Existing Data DeficienciesAito CEA Combines Data From Three Areas to Help CSPs Go GranularAito CEA Specifics and What They Mean to CSPsStratecast - The Last WordAbout Stratecast




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