Customer Experience Analytics: Taking a Closer Look

Customer Experience Analytics: Taking a Closer Look

 

RELEASE DATE
26-Feb-2014
REGION
North America
Research Code: 9A37-00-0E-00-00
SKU: IT00219-NA-SF_01215
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$2,450.00
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IT00219-NA-SF_01215
$2,450.00
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Description

This report provides a brief historical tour of the enterprise CEA market, including representative suppliers of CEA solutions. The report also acknowledges and discusses the structural and cultural obstacles that organizations can encounter, whether they approach CEA from a top-down, corporate standpoint or allow bottom-up, silo-specific implementations of analytic tools in customer-facing departments.

Table of Contents

Introduction

CEA Solutions Come from Many Providers

How Stale Segments and Old Silos Can Thwart CEA

The Unintended Consequences of Departmental Analytics

An Agile Approach to the CEA Challenge

Frost & Sullivan - The Last Word

About Frost & Sullivan

Related Research
This report provides a brief historical tour of the enterprise CEA market, including representative suppliers of CEA solutions. The report also acknowledges and discusses the structural and cultural obstacles that organizations can encounter, whether they approach CEA from a top-down, corporate standpoint or allow bottom-up, silo-specific implementations of analytic tools in customer-facing departments.
More Information
No Index Yes
Podcast No
Author Sandy Borthick
Industries Information Technology
WIP Number 9A37-00-0E-00-00
Is Prebook No