Customer Experience Analytics: Taking a Closer Look
Customer Experience Analytics: Taking a Closer Look
RELEASE DATE
26-Feb-2014
26-Feb-2014
REGION
North America
North America
Research Code: 9A37-00-0E-00-00
SKU: IT00219-NA-SF_01215
$2,450.00
Special Price $1,837.50 save 25 %
In stock
SKU
IT00219-NA-SF_01215
Description
This report provides a brief historical tour of the enterprise CEA market, including representative suppliers of CEA solutions. The report also acknowledges and discusses the structural and cultural obstacles that organizations can encounter, whether they approach CEA from a top-down, corporate standpoint or allow bottom-up, silo-specific implementations of analytic tools in customer-facing departments.
Table of Contents
Introduction
CEA Solutions Come from Many Providers
How Stale Segments and Old Silos Can Thwart CEA
The Unintended Consequences of Departmental Analytics
An Agile Approach to the CEA Challenge
Frost & Sullivan - The Last Word
About Frost & Sullivan
Related Research
This report provides a brief historical tour of the enterprise CEA market, including representative suppliers of CEA solutions. The report also acknowledges and discusses the structural and cultural obstacles that organizations can encounter, whether they approach CEA from a top-down, corporate standpoint or allow bottom-up, silo-specific implementations of analytic tools in customer-facing departments.
No Index | Yes |
---|---|
Podcast | No |
Author | Sandy Borthick |
Industries | Information Technology |
WIP Number | 9A37-00-0E-00-00 |
Is Prebook | No |