Customer Message Management - Market Insight

Customer Message Management - Market Insight

RELEASE DATE
30-Sep-2004
REGION
Global
Research Code: 6978-01-00-00-00
SKU: IT01160-AP-MR_10915

$1,295.00

Special Price $971.25 save 25 %

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SKU
IT01160-AP-MR_10915

$1,295.00

$971.25 save 25 %

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Description

While the vast majority of CRM and SFA software solutions available today focus on improving sales efficiency by automating sales business processes, few tools truly deliver superior sales effectiveness. Selling organizations need to carefully examine and round off the core functions of the sales process, of which sales messaging is critical. In this Strategic Insight, Frost & Sullivan examines the ineffective components of the sales process and customer messaging practices and outlines strategies and best practices to help selling organizations maximize the effectiveness of their sales and marketing efforts.

Table of Contents

Introduction

  • Overview

The Sales Challenge

  • Sales Effectiveness Challenges
  • Sales Messaging Challenges

The Marketing Challenge

  • Marketing Challenges

Sales-ready Messaging

  • Producing Sales-ready messaging

Vendor Solution Landscape

  • Vendor Solution Landscape
  • Sales Effectiveness Applications Landscape

Strategic Recommendations

  • CMM Best Practices
  • Strategic Recommendations
Related Research
While the vast majority of CRM and SFA software solutions available today focus on improving sales efficiency by automating sales business processes, few tools truly deliver superior sales effectiveness. Selling organizations need to carefully examine and round off the core functions of the sales process, of which sales messaging is critical. In this Strategic Insight, Frost & Sullivan examines the ineffective components of the sales process and customer messaging practices and outlines strategies and best practices to help selling organizations maximize the effectiveness of their sales and marketing efforts.
More Information
No Index Yes
Podcast No
Industries Information Technology
WIP Number 6978-01-00-00-00
Is Prebook No