Customer Message Management - Market Insight

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Special Price USD 906.50

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Regular Price: USD 1,295.00

Special Price USD 906.50


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While the vast majority of CRM and SFA software solutions available today focus on improving sales efficiency by automating sales business processes, few tools truly deliver superior sales effectiveness. Selling organizations need to carefully examine and round off the core functions of the sales process, of which sales messaging is critical. In this Strategic Insight, Frost & Sullivan examines the ineffective components of the sales process and customer messaging practices and outlines strategies and best practices to help selling organizations maximize the effectiveness of their sales and marketing efforts.

Table of Contents

Customer Message Management - Market Insight, Customer Message ManagementIntroductionOverviewThe Sales ChallengeSales Effectiveness ChallengesSales Messaging ChallengesThe Marketing ChallengeMarketing ChallengesSales-ready MessagingProducing Sales-ready messagingVendor Solution LandscapeVendor Solution LandscapeSales Effectiveness Applications LandscapeStrategic RecommendationsCMM Best PracticesStrategic Recommendations

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