Customer Perceptions and Preferences of Big Data and Analytics, United States, 2018

Research Objectives and Methods

Research Objectives

Survey Methodology

Sample Composition

Company Profile

Strategic Imperatives for Success and Growth

Summary of Key Findings—Big Data and Analytics (BDA)

Current IT Budgets

Solving Data Security Issues and Privacy Issues is the Top Priority for IT Spending; Followed by BDA

Even When Thinking About Business Strategy, Solving Data Security and Privacy Issues is a High Priority

Almost Half the Respondents Found BDA to be More Important than Other Technologies

Budgets for Big Data

BDA Purchase Decisions Reach the C-Level Less Than 10% of the Time

Upward Trend in BDA Investment is Evident in 2018—Almost Half of Respondents Increased Spending

Software Gets the Biggest Chunk of BDA Budgets

BDA is Primarily Used to Improve Internal Business Processes and to Make Better Decisions

42% of Users Realized a Return on Investment Within 2 Years

87% of Users Saw an Increase in Sales with BDA Deployments

84% of Users Achieved Reduction in Costs with BDA Deployments

Over 90% Improved Customer Metrics

Over 75% Reduced Customer Turnover

More than Half of Users Deploy BDA to Improve Decision Making, Reduce Costs, and Improve Internal Business Processes

A Variety of Analytics Applications are Top BDA Priorities, Following Databases, Data Discovery, and Data Warehousing

Over Half of Respondents Show Interest in Acquiring a Total Solution

Focus of AI Implementations is Improving Efficiencies

Top Concerns are Data Quality, Privacy, Security and Compliance; Compatibility and Integration are also Issues

IT Decision Makers Obtain BDA Primarily from BDA Solution Providers

Microsoft is the Company of Choice when Selecting Database Organizations

Almost Half of Respondents Show Interest in Using SQL-on-Hadoo (or Everything)

Microsoft Leads with Polybase and Filestream

Apex Leads in Apache Software Foundation Technologies

BDA Will be More Broadly Used Within 5 Years

More than Half of Respondents have a Detailed Plan for Adding BDA Capabilities

Companies also have Decision Models to Prioritize How They Will Use BDA, Which Reflects a High Likelihood Of Investment in 2019

ROI is of Great Importance in any Digital Transformation Investment

Majority of Respondents Show Interest in AI, with 43% Planning Investments within the Next 5 Years

Most Companies Plan to Develop AI Capabilities In-house with Vendor APIS

Almost Half of Respondents have Deployed an IoT Network

Obtaining a Wealth of Data from Smart Products Tops the IoT Benefits List; also Important are Improving Customer Experience and Product Delivery

Among Those who Have Deployed IoT Networks, about Half Own their Data, while the Rest are Owned by External Providers

With Regard to IoT, Most Respondents are Concerned about Hackers

More than Half of Respondents are Incorporating Sensitive Information into their BDA Applications

The Majority of Respondents Depend on Internal Sources for Protecting Sensitive Information

Balancing Privacy and Protection is an Ongoing Battle

Organizational Best Practices is the Most Influential Approach to Influence Data Privacy

User IDs and Restricting Access on a Need-to-Know Basis are Used to Protect Customer/User Privacy

HIPAA and GDPR are the Most Alarming to Organizations

Organizations Want to Make Sure They are Compliant with the Digital Advertising Alliance

The Last Word—Three Big Predictions

Legal Disclaimer

List of Exhibits