Customer Retention Management - Process Matters - A Market Insight

Customer Retention Management - Process Matters - A Market Insight

RELEASE DATE
17-Oct-2006
REGION
North America
Research Code: N08D-01-00-00-00
SKU: IT02036-EU-MR_11791

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Special Price $750.00 save 25 %

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SKU
IT02036-EU-MR_11791

$1,000.00

$750.00 save 25 %

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Description

This market insight discusses the importance of the 'process' aspect of CRM in customer retention. This is illustrated with the help of a case study of a leading internet service provider, where we discuss some of the challenges faced by the company in customer retention, and the lessons learnt. Some of the process-centric best practices in customer retention are also discussed.

Table of Contents

Customer Retention Management - Process Matters

  • Introduction
  • Case Study - Retention Gone Wild
  • Value Out of Balance
  • Retention Problems
  • Retention Management Paths
  • Conclusion
Related Research
This market insight discusses the importance of the 'process' aspect of CRM in customer retention. This is illustrated with the help of a case study of a leading internet service provider, where we discuss some of the challenges faced by the company in customer retention, and the lessons learnt. Some of the process-centric best practices in customer retention are also discussed.
More Information
No Index Yes
Podcast No
Industries Information Technology
WIP Number N08D-01-00-00-00
Is Prebook No