Customer Retention Management - Process Matters - A Market Insight

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This market insight discusses the importance of the 'process' aspect of CRM in customer retention. This is illustrated with the help of a case study of a leading internet service provider, where we discuss some of the challenges faced by the company in customer retention, and the lessons learnt. Some of the process-centric best practices in customer retention are also discussed.

Table of Contents

Customer Retention Management - Process Matters - A Market Insight, Customer Retention Management - Process MattersCustomer Retention Management - Process MattersIntroductionCase Study - Retention Gone WildValue Out of BalanceRetention ProblemsRetention Management PathsConclusion




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