USD
GBP
CNY
EUR
INR
JPY
MYR
ZAR
KRW
THB
Customer Retention Management - Process Matters - A Market Insight
Customer Retention Management - Process Matters - A Market Insight
RELEASE DATE
17-Oct-2006
17-Oct-2006
REGION
North America
North America
Research Code: N08D-01-00-00-00
SKU: IT02036-EU-MR_11791
$1,000.00
Special Price $750.00 save 25 %
In stock
SKU
IT02036-EU-MR_11791
Description
This market insight discusses the importance of the 'process' aspect of CRM in customer retention. This is illustrated with the help of a case study of a leading internet service provider, where we discuss some of the challenges faced by the company in customer retention, and the lessons learnt. Some of the process-centric best practices in customer retention are also discussed.
Table of Contents
Customer Retention Management - Process Matters
- Introduction
- Case Study - Retention Gone Wild
- Value Out of Balance
- Retention Problems
- Retention Management Paths
- Conclusion
Popular Topics
This market insight discusses the importance of the 'process' aspect of CRM in customer retention. This is illustrated with the help of a case study of a leading internet service provider, where we discuss some of the challenges faced by the company in customer retention, and the lessons learnt. Some of the process-centric best practices in customer retention are also discussed.
| No Index | Yes |
|---|---|
| Podcast | No |
| Industries | Information Technology |
| WIP Number | N08D-01-00-00-00 |
| Is Prebook | No |