Description

The use of social media to improve customer service is growing in Latin America. Indeed, both international and Latin American companies are extending their social media strategies. Today, many Latin American companies are setting the bar in social media best practices, receiving international recognition and accolades. This Market Insight research service examines customer service experience benchmarks in Latin America. Key market trends are covered, and case studies are highlighted. The service also outlines the building of social media strategies. The base year for this service is 2012.