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Design-driven Innovation - Impact on Consumer Market

Gain Competitive Edge with Radical Innovations

  • Research Code : D6AD-01-00-00-00
  • SKU : TE00282-GL-TR_01745
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  • Release Date : 29-Sep-2015
  • Region : Global
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Design-driven innovation (DDI), a strategic management concept is gaining momentum in creation of new products as well expanding application base across industries. The future of design-driven innovation and its market impact will be related to organizations ability to gain competitive edge. From offering next-generation portable super computers, smart devices, next-generation display technologies, flexible and wearable electronics, design-driven innovations are expected to have a high impact across various sectors in the consumer market. This market segment is expected to be significantly influenced by design-driven innovation concept. Though design-driven concept has garnered interest in multiple industries, some of the beneficiaries considered for the study include consumer electronics, consumer retail market and automotive and transportation. This research service covers the impact of design-driven innovation across consumer market segments.
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