Developments in Voice and Messaging Services in Asia-Pacific, Forecast to 2023

Developments in Voice and Messaging Services in Asia-Pacific, Forecast to 2023

Assessing the Viability of Future Voice and Messaging Services Provided by Mobile Network Operators

RELEASE DATE
10-Aug-2018
REGION
Asia Pacific
Research Code: 9ABE-00-3B-00-00
SKU: TE03844-AP-MR_22173

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Description

Voice and Messaging Services have evolved over the past few decades. In recent years, Over-the-Top (OTT) participants such as WeChat, WhatsApp, and LINE have introduced rich multimedia messaging services that SMS could not provide. These OTT applications have also granted users the ability to make international voice calls at a low cost or even for free compared to the traditional roaming plans they would have had to purchase from Mobile Network Operators (MNOs). The evolution of the voice and messaging services landscape in Asia-Pacific has caused MNOs in the region to lose market share to these participants with superior product offerings.

The introduction of Voice over Long Term Evolution (VoLTE) and Voice over Wi-Fi (VoWiFi) is an attempt by the GSM Association (GSMA) and MNOs to recapture voice revenue through the many advantages that these two products offer to users. Although the deployment of the IP Multimedia Substation (IMS) network—supporting infrastructure for VoLTE and VoWiFi—is costly, the investment is a necessary one for MNOs to compete with OTT participants.

Similarly, the Rich Communication Services (RCS) initiative by GSMA, subsequently supported by Google, was introduced for MNOs to offer rich media services directly to subscribers through native applications. While it may be difficult for MNOs to compete in the Peer-to-Peer (P2P) messaging market due to the stickiness of OTT applications, Application-to-Peer (A2P) remains a large and open market for MNOs, where they can leverage on RCS capabilities to provide a comprehensive suite of rich messaging services for the end user.

Voice and messaging Services in Asia-Pacific is expected to grow at a CAGR of 4.5% to reach US$217 billion by 2023. Growth will be largely driven by VoLTE and RCS messaging, which will be partially offset by the decline in legacy voice services as well as peer-to-peer SMS messaging.
The pressure of OTT participants in the voice and messaging services industry requires MNOs to further innovate and develop improved services for both Business to Business (B2B) and Business to Customer (B2C) communication. With the development of artificial intelligence, chatbots, and predictive analytics among other technologies, MNOs have the potential to offer more sophisticated services to consumers and thrive in this extremely competitive industry.

Companies mentioned in this study include, but are not limited to, U Mobile, China Mobile, Telkomsel, DTAC, Orange, T-Mobile, SK Telecom, Dialogic, Mavenir, Ribbon Communications, Google, Tencent (WeChat), WhatsApp, Telegram, and Skype.

Key Issues Addressed

  • What are the current trends and developments in voice and messaging services in APAC?
  • What is the impact of OTT on MNOs?
  • Are new services such as VoLTE and RCS bringing back revenue to MNOs?
  • How big is the VoLTE and RCS market projected to be in APAC?
  • What is the future of traditional communication services provided by MNOs?

Table of Contents

Executive Summary

Geographical Coverage

Scope of Report

VoLTE Deployments in APAC

VoWiFi Deployments in APAC

RCS Deployments in APAC

Key Questions This Report Will Answer

Evolution of Voice Technology

Evolution of Messaging Services

Impact of OTT on MNOs

Impact of OTT on MNOs (continued)

VoLTE (Packet-Switched Voice) Network

VoLTE—Technology and Architecture

VoLTE—Technology and Architecture (continued)

VoLTE—Technology and Architecture (continued)

VoLTE—Technology and Architecture (continued)

VoLTE—Benefits of Adoption

VoLTE—Take-up Rate by MNOs Still Low

VoLTE—Take-up Rate by MNOs Still Low (continued)

VoLTE—Take-up Rate by MNOs Still Low (continued)

VoLTE Deployments in APAC

VoWiFi—Technology and Architecture

VoWiFi—Benefits of Adoption

Voice in Mission Critical Services

Voice in Mission Critical Services (continued)

Voice in OTT Applications—VoIP Technology

Migration of Voice and Messaging Services Network

Voice and Messaging—Dialogic Inc.

Voice and Messaging—Dialogic Inc. (continued)

Voice and Messaging—Mavenir

Voice and Messaging—Mavenir (continued)

Voice and Messaging—Ribbon Communications

Voice and Messaging—Ribbon Communications (continued)

OTT Voice and Messaging—Summary of Impact on MNOs

Voice and Messaging—WhatsApp

Voice and Messaging—WhatsApp (continued)

Voice and Messaging—Skype

Voice and Messaging—Skype (continued)

Voice and Messaging—LINE

Voice and Messaging—LINE (continued)

Voice and Messaging—WeChat

Voice and Messaging—WeChat (continued)

Rich Communication Services

Rich Communication Services (continued)

Key RCS Milestones

RCS Use Cases

RCS Use Cases (continued)

Messaging as a Platform

MaaP Billing Model

Forecast Assumptions

Total APAC Voice Services Market—Revenue Forecast

Total APAC Messaging Services Market—Revenue Forecast

Total APAC Voice and Messaging Services Market—Trends

Voice and Messaging—Regulatory and Standards Updates

Future of Voice Services and Evolution of Competitive Landscape

Future of Voice Services and Evolution of Competitive Landscape (continued)

Future of Voice Services and Evolution of Competitive Landscape (continued)

Future of Voice Services and Evolution of Competitive Landscape (continued)

Growth Opportunity 1—Offer Mobile-first UCaaS

Growth Opportunity 2—Strategic Partnership with OTT Players

Growth Opportunity 3—Offer CPaaS based on WebRTC

Strategic Imperatives for Success and Growth

Conclusions and Recommendations

The Last Word—3 Big Predictions

Legal Disclaimer

Acronyms

Acronyms (continued)

List of Exhibits

List of Exhibits (continued)

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
Voice and Messaging Services have evolved over the past few decades. In recent years, Over-the-Top (OTT) participants such as WeChat, WhatsApp, and LINE have introduced rich multimedia messaging services that SMS could not provide. These OTT applications have also granted users the ability to make international voice calls at a low cost or even for free compared to the traditional roaming plans they would have had to purchase from Mobile Network Operators (MNOs). The evolution of the voice and messaging services landscape in Asia-Pacific has caused MNOs in the region to lose market share to these participants with superior product offerings. The introduction of Voice over Long Term Evolution (VoLTE) and Voice over Wi-Fi (VoWiFi) is an attempt by the GSM Association (GSMA) and MNOs to recapture voice revenue through the many advantages that these two products offer to users. Although the deployment of the IP Multimedia Substation (IMS) network—supporting infrastructure for VoLTE and VoWiFi—is costly, the investment is a necessary one for MNOs to compete with OTT participants. Similarly, the Rich Communication Services (RCS) initiative by GSMA, subsequently supported by Google, was introduced for MNOs to offer rich media services directly to subscribers through native applications. While it may be difficult for MNOs to compete in the Peer-to-Peer (P2P) messaging market due to the stickiness of OTT applications, Application-to-Peer (A2P) remains a large and open market for MNOs, where they can leverage on RCS capabilities to provide a comprehensive suite of rich messaging services for the end user. Voice and messaging Services in Asia-Pacific is expected to grow at a CAGR of 4.5% to reach US$217 billion by 2023. Growth will be largely driven by VoLTE and RCS messaging, which will be partially offset by the decline in legacy voice services as well as peer-to-peer SMS messaging. The pressure of OTT participants in the voice and messaging services industry requires
More Information
No Index No
Podcast No
Author Jonathan Yap
Industries Telecom
WIP Number 9ABE-00-3B-00-00
Is Prebook No
GPS Codes 9657,9702-C1,9705-C1,9838-C1,9A66-C1