Digital Transformation in the Indian Retail, Education, Media & Entertainment Sectors, 2017

Customer Experience is the Center of Focus with Analytics and Mobility in the Background

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Frost & Sullivan (F&S) determines digital enterprise transformation as a set of activities that will reform business processes, empower stakeholders and provide new revenue models using digital technologies (such as Social Media, Mobility, Big Data and Analytics, Cloud technologies, IoT & Automation, and Cyber Security) and by embracing new digital avenues. In the National Digital enterprise readiness Index- survey, F&S has extensively covered the adoption of these digital technologies in transforming the business and creating new opportunities for growth.

Retail industry is the early adopter with respect to adopting digital technologies, whereas the education industry is primarily in the watch-and-learn phase or in initial stages of implementation of IoT and other technologies.

Social media tools have been the most commonly embraced platforms for collaboration, customer interaction and internal marketing. Enterprise social networks are leveraged to enable formal and informal interactions within and outside an enterprise, thereby ensuring uniform and transparent communication.

Enterprises are embracing BYOD (Bring-Your-Own-Devices, part of enterprise mobility) to enable the use of personal devices and the concept of work anytime-anywhere to improve employee efficiency and effectiveness. In the customer-first world, mobile has been at the center stage and the business models are coined to collect data and give a customer a uniform Omni-channel experience.

Analytics enables unleashing the power of internal and external data gathered from various mediums through data discovery and visualization and advanced analytics.

Proactive measures are required for securing access, networks, data, applications, and the perimeter. This is the key to achieving the smarter workplaces of the future. Security is the most important decision making factor when organizations select a cloud provider, followed by reliability. There is more confidence in the cloud today, which is indicated by the growing use of cloud services for customer-facing solutions such as customer experience management and digital marketing. Over the next few years, enterprise mobility will be the top solution to be moved the cloud.

The Internet of Things (IoT) is a platform in which all objects that are identified through unique identifiers, communicate with one another to transfer data over a network without any human intervention in a business environment. IoT is taking off in Retail, Education, and TTL, with consumer products ranging from connected home services to wearable devices. About 35% have deployed next-gen solutions and over 30% of respondents said that they have customized services addressing customers, distributors, and suppliers.

In India, CIOs are adopting digital technologies at various levels based on the immediate need of organizations and revenue goals. There is a lack of holistic approach which is essential for long-term benefits. The study gives a perspective both about the demand and the supply side of the market to identify the maturity of the solutions available and also the levels of DT activities across various industries in the country. The study analyses the challenges and drivers of digital transformation (DT) in India and also analyzes the levels of DT activities in major industries such as healthcare, manufacturing, BFSI, retail, and other sectors.

Table of Contents

1. Executive Summary
Executive Summary
2. The Digital Transformation Journey
Mega Trends Abetting Digital Technologies
Digital Transformation Trends Enabling the Mega Trends
Impact of Trends on Verticals
Digital Transformation Journey
Impact of Digital Technologies
Top Technologies’ Penetration across Verticals
Uptake of Technology across Verticals
Digital Transformation Case Studies
Digital Technologies Penetration across the Globe
3. Digital Transformation—Indian Perspective
Indian Market Snapshot
Indian Digital Economy
Growth Drivers
Restraints
Digital Transformation from an Adoption Standpoint
Opportunity Zones in India
4. Retail and Other Verticals
Market Survey
Technology Drivers and Restraints
Technology Investment Areas
Social Media
Cloud Technologies
Big Data and Analytics
Security
Final Words on Digital Transformation
5. Case Studies
IT/ITES
6. The Way Forward for the IT/ITES Sector
Enterprise Digital Transformation (EDT) Snapshot
Key Takeaways from a Supply-side Standpoint
Role of IT/ITES Companies in Digital Transformation
The Road Ahead to Digital Transformation for Enterprises
Legal Disclaimer
7. The Frost & Sullivan Story


List of Figures & Charts

1. Digital Transformation: Key Growth Drivers, Global, 2016–2020
2. Digital Transformation: Key Restraints, Global, 2016–2020
3. Zone of Opportunity, DT Market, India, 2016
4. Total Digital Enterprise Transformation Solutions Market: IT/ITES Case Studies, India, 2016
5. Key Technologies/Case Studies Available, India, 2016
6. Retail EDT Snapshot, India, 2016
7. The Road Ahead to Digital Transformation, India, 2016–2020


1. Impact of Trends on Verticals, India, 2016–2020
2. Total Digital Enterprise Transformation Solutions Market: Percent Share of Digital Technologies on Total Digital Spend of Each Vertical, Global, 2016
3. Uptake of Technology across Verticals, Global, 2016
4. Categorization by Revenue, India, 2016
5. Categorization by Designation of Respondent, India, 2016
6. Categorization by IT Management, India, 2016
7. Categorization by Type of IT Infrastructure, India, 2016
8. Major Drivers in Implementing Digital Technology in Other Sectors, India, 2016
9. Major Restraints in Implementing Digital Technology in Manufacturing Sector, 2016
10. Areas of IT Investment, India, 2016
11. Key Inflection Points, India, 2016
12. Areas of Social Media Presence, India, 2016
13. Usage of Social Media, India, 2016
14. Cloud Deployment by Type, India, 2016
15. Impact on Business Due to Cloud Adoption, India, 2016
16. Key Requirements for Analytical Solution Adoption, India, 2016
17. Major Hindrances or Challenges Impeding Analytics Adoption, India, 2016
18. Basic Security Solutions Adopted, India, 2016
19. Critical Aspects for Enterprises w.r.t. Security, India, 2016
20. Digital Transformation Scores in Retail, Global vs. Indian vs. Industry Standards, 2016
21. Region-wise Digital Services Portfolio Focus, Global vs. India, 2016
22. EDT Portfolio: Vertical Offerings, Global, 2016
23. EDT Solutions, Global, 2016
24. Digital Services Portfolio Focus by Vertical, India, 2016
25. Driver of EDT (Vendor standpoint), India, 2016
26. EDT Opportunity, India, 2016–2020
27. Challenges of EDT (Vendor standpoint), India, 2016
28. Global Suppliers’ Digital Revenue Heat Map, Global, 2016
29. Alignment to Digital Initiative, India, 2016–2020
30. Adoption Reality Comparison with World and Benchmark Standards, India, 2016
31. Top Technology Recommendation, India, 2016
32. Digital Transformation Implementation Timeline, India, 2016–2018
33. IT/ITES Industry, Vertical Opportunity, India, 2016



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