Description

The North American E-Reader market is rapidly growing device category, which is forecasted see a level of convergence with external competition. This convergence will largely be made possible through new, color e-ink/e-paper screens which also boast a refresh rate which is suitable for interactive menus and video content. Currently there are only a few key participants in this market with significant market share, although this competitive landscape may change drastically if E-Readers become true multifunction devices.