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Connected Retail and the Case for Radio-frequency Identification (RFID)
Connected Retail and the Case for Radio-frequency Identification (RFID)
30-Jun-2016
Asia Pacific
$1,500.00
Special Price $1,125.00 save 25 %
Description
The objective of this study is to understand the opportunity for Radio-frequency Identification (RFID) in connected retail. RFID has traditionally been focused on the back-end applications; however, this is about to change as retail transitions from traditional and online business models to that of connected retail. Emerging applications covered in this study include dynamic merchandizing, location-based marketing, and augmented reality. The study analyses the best practices implemented globally, and aims to understand the impact in Asia-Pacific. The study also introduces the concept of retailing metrics, and showcases the evolution of metrics, which will have an impact on the RFID market.
Table of Contents
Executive Summary
Connected Retail and the Case For RFID—Research Coverage
Definitions—Retail
Definitions—RFID
Definition—Interactive Digital Signage
Definitions—Printed Electronics
Case Study—Walmart Mandate Brings RFID into the Spotlight
Case Study—Walmart Mandate Brings RFID into the Spotlight
RFID in Retail—Asia-Pacific Market Analysis
RFID Penetration in Retail
RFID in Retail—Asia-Pacific Market Analysis
RFID in Retail—The Need to Go Beyond Back-end Retail
Asia-Pacific Retail Sector—Key Transformations
Retail Point of Value
Retail and DAO-centered Business Model
Best Practices—Understanding from Leaders
Best Practices—IBM
Connected Retail Framework
Evolution of Retail—Introducing Connected Retail
Evolution of Retail—Introducing Connected Retail (continued)
Connected Retail and the Evolution of Retail Strategy
Best Practices—Burberry China
Connected Retail—Evolution of Metrics
Connected Retail—Overview of the Ecosystem
RFID Market Transformation—Future Focus Areas
Dynamic Merchandizing
Best Practices—Intel and Toshiba
Market Analysis—Dynamic Merchandizing
Dynamic Merchandizing—Then, Now, and Tomorrow
Location-based Marketing
Best Practices—TBWA and Helsinki
Market Analysis—Location-based Marketing
Location-based Marketing—Now and Tomorrow
Augmented Reality
Best Practices—Rebecca Minkoff
Market Analysis—Augmented Reality
Key Conclusions
Legal Disclaimer
The Frost & Sullivan Story
Value Proposition: Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
| No Index | No |
|---|---|
| Podcast | No |
| Author | Vivek Reghu |
| WIP Number | 9AAD-00-0E-00-00 |
| Is Prebook | No |