Description

This study analyses the European radio frequency identification (RFID) retail market. Because awareness of the technology has grown among retailers, RFID is expected to have greater traction and grow by double-digit rates. This study focuses on the trends, challenges, and factors that will drive growth. The study also provides country-specific information and a competitive analysis. Furthermore, as this is an emerging market, supplier initiatives also are discussed. Additionally, predictions about the future of the market have been included. The base year is 2011, and forecasts are provided to 2018.